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The Korean Craze among Thai Urban Youth: Thai Culture in Transition . By Piyathida Sereebenjapol Northern Illinois University. Kimchi to Kim Chic. In the past, South Korea’s best known export was Kimchi , spicy cabbage dish. Now, this country is exporting

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the korean craze among thai urban youth thai culture in transition

The Korean Craze among Thai Urban Youth: Thai Culture in Transition

By

Piyathida Sereebenjapol

Northern Illinois University

kimchi to kim chic
Kimchi to Kim Chic

In the past, South Korea’s best known export was Kimchi,

spicy cabbage dish.

Now, this country is exporting

the spicy pop culture or Kim Chic.

korean wave
Korean Wave

Korean Fever

Korean Wind

韓流

Korean Trend

Kanryu

กระแสเกาหลี

한류

韩流

Hallyu

Hanliu

korean wave hallyu
Korean Wave (Hallyu)
  • It was coined in China in mid-1999 by Beijing journalists.
  • Taiwanese media sources argue that Taiwan is the original center of the Korean wave phenomenon.
korean wave hallyu5
Korean Wave (Hallyu)
  • The dissemination of Korean popular culture, primarily through the mass media, and its broad popularity outside of Korea (Sang-Yeon Sung, Indiana University, 2006).
  • A wave of enthusiasm for South Korean pop culture that’s sweeping Asia (Louisa Lim, NPR, 2006).
korean wave in asia
Korean Wave in Asia

Korean wave spread to East Asia like Japan, Taiwanand China before coming to Southeast Asia.

korean wave in southeast asia
Korean Wave in Southeast Asia

Then, the Korean wave hit

Southeast Asian countries including Thailand.

thailand korea relations
Thailand-Korea Relations
  • 1389 – 1392 King Kongyang & King Ramesuan (Ayuthaya Kingdom)
  • 1950 Korean war
thailand korea relations9
Thailand-Korea Relations
  • October 1, 1958 Thailand established diplomatic relations with the Republic of Korea.
  • October, 2008 Thailand and Korea celebrated 50 years of relationship.
aridang 1980
Aridang (1980)

Video clip of a Thai film called ‘Aridang’

(http://www.youtube.com/watch?v=6l4diPFTlUA&feature=related)

korean wave in thailand
Korean wave in Thailand
  • TV series
  • movies
  • music
  • games
  • food
  • fashion
  • tourism
autumn in my heart
Autumn in my heart

Video clip of a Korean drama called

‘Autumn in my heart’

http://www.youtube.com/watch?v=7KQo5aAmXe0&feature=related

dae jung geum jewel in the palace
Dae Jung Geum (Jewel in the Palace)

Video clip of a Korean drama called

‘Dae Jung Geum’

http://www.youtube.com/watch?v=VVW6wiaagvI

korean pop songs singers
Korean pop songs/singers

Video clip of a Korean singer called ‘Rain’

http://www.youtube.com/watch?v=OyLoNTrqfaA&feature=related

influences of korean wave
Influences of Korean wave

Original version

http://www.youtube.com/watch?v=z2zWrYtsGFY

Covered version

http://www.youtube.com/watch?v=031N31B4EvM

influences of korean wave16
Influences of Korean wave

Video clip of a Thai singer called ‘Bie’

http://www.youtube.com/watch?v=881VwcvtJtc

thai singers in korea
Thai singers in Korea

Video clip of a Thai singer called ‘Ice’

http://www.youtube.com/watch?v=Vlu8vhKyiE0&feature=related

korean drama filmed in thailand
Korean drama filmed in Thailand

Video clip of a Korean drama called

‘Full House’

http://www.youtube.com/watch?v=VOmV_FK3HsA&feature=related

korean language curriculum
Korean Language Curriculum

Source: Burapha University, Thailand

center for korean studies
Center for Korean Studies
  • Institute of Asian Studies of Chulalongkorn University
  • Institute of East Asian Studies of Thammasat University
  • Center for Korean Studies of Ramkhamhaeng University
  • Center for Korean Studies of Burapha University
  • Center for Korean Studies of Prince of Songkla University, Pattani Campus
tourism industry
Tourism Industry

The Korean Tourism Organization has promoted

Dae Jung Geum-oriented tourism in Asia, and

the U.S. The main outdoor sets built by MBC for

shooting of the drama were purchased by the South

Korean government and opened as

the Dae Jung Geum Theme Parkin 2004.

tourism industry22
Tourism Industry

“Over the last three years, there’s been a 30-percent increase in foreigners coming to have plastic surgery.

It’s all because of Korean wave.”

Dr. Chung Jong Pil,

Cinderella Plastic Surgery Clinic, Seoul, Korea, 2006

plastic surgery tour
Plastic surgery tour

Thai people, particularly young people,

started to fly to Seoul to improve their looks

with a surgical makeover.

Surgery costs started from $6,000.

future of korean wave
Future of Korean wave

“There never was a Korean wave. Rather, what we are seeing is globalization in its latest iteration and Korea was the first country in Asia to fully embrace the idea.”

Mark James Russell, 2008

future of korean wave25
Future of Korean wave

“Singapore is following Korea's footsteps in making the country an entertainment hub and so,

in the next 10 years,

Thais may become hooked on Singaporean series instead.”

Attaphon Na Bangxang, True Visions' chief program and content officer, Thailand

Source: Bangkok Post