Loved the Deal but Forgot the Price!. Raj Suri. Men Love a Deal When it is in Red!. Value. Interaction; F (1, 147) = 11.33, p < .01. Conclusion 1. Women doubt red prices! Men forget prices and love the deals when they are in red. $99.95. $99.95. Accuracy of Price. Helvetica.
Interaction; F (1, 147) = 11.33, p < .01
Disliking MathDon’t Like Math ? You will be Biased & Recall Less
You will favor expensive choices.