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Discover why Rare staff should care with this refreshing and cheeky campaign. Step away from your desk, take a break with a friend, and de-stress in just 10 minutes, twice a day! Connecting with peers is key to transforming from stressed to refreshed.
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why the campaign? GUILT
who is the audience? 33% 68%
what is the ask? Step away from your desk, Take a break with a friend All it takes is 10 minutes, 2xa day, 2 stretch and talk with a peer, De-stress and refresh
why should Rare staff care? Go from this… To this…
how? Playful Easy ask Refreshing Cheeky sexual Peer to peer