Association Rule. By Kenneth Leung. Data Mining. The process of extracting valid, previously unknown, comprehensible, and actionable information from large databases, and using it to make crucial business decisions. Make decision based on previous experience or observation.
By Kenneth Leung
and/or correlation relationships among
large set of data items. Association
rules show attribute value conditions
that occur frequently together in a given dataset.
Obesity => Diabetes
A typical and widely-used example of
association rule mining.
“A number of convenience store clerks noticed that men often bought beer at the same time they bought diapers. The store mined its receipts and proved the clerks' observations correct. So, the store began stocking
diapers next to the beer
coolers, and sales
Moms are stressed out by
their naughty babies, and they
need some beers for relief?
Diapers boxes for putting old
beer bottles. Very environmental
Friendly, and easy handling.