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FTM 483:Global Trade and Sourcing in Textiles and Apparel Research Resources @ NCSU Libraries Greg Tourino Associate Director Textiles Library & Engineering Services firstname.lastname@example.org
Main Topics • Approaches to Research • First Steps • Market Research • Demographics and Cultural Analysis • Trade Statistics • Competitors • Citing your sources & Research Assistance
Two Approaches to Market Research Primary data: Secondary sources: Generate original data Compiled Information Specific/ focused Generic/ higher level Difficult Relatively easy to access to access or afford or afford $$$$$$ Custom Reports Market Research Reports Scholarly Research Government Statistics & Reports NCSU Libraries subsidizes & facilitates access
Secondary Research • Books • Business & Academic Literature • Internet NCSU Library & TRLN Catalogs: TripSaverNCSU, UNC, Duke, and NCCU Library Databases: Business Source Premier, LexisNexis, IBISWorld Websites: OTEXA - U.S. Department of Commerce, NC Textiles Connect, Company websites
“Top 10” Issues/Challenges Identified 1. Quality (product and service) 2. Sustainability 3. Production/sourcing 4. Ethics/compliance/workers rights 5. Economics/financial/exchange rates 6. Political, social, cultural, legal (including illegal), government (including trade laws) issues 7. Communication and cultural barriers 8. Technology 9. Intellectual Property -- protection and violations 10. Market characteristics, market development (including branding, market structure -- developed/developing)
First Steps:Who might publish the information you need? Common sources of market information: • Trade Associations (Cotton Incorporated) • Government Departments (OTEXA – Office of Textiles and Apparel U.S.Commercial Service) • Business Press (Library Databases) • Academic Researchers (Library Databases) • Private Research Firms (Forrester.com)
First Steps:Where do you find the information? Economic Information LOOKING FOR: CPI, labour Production GDP Import/Export FIND IT IN: Government websites, NGO websites, Library databases Industry & Company Information LOOKING FOR: Profile, Market size, Key players, customers Trends, Forecasts, Opportunities FIND IT IN: Library databases, Trade associations, Company web sites, Government websites Consumer Information LOOKING FOR: Behaviour Demographics Preferences Motivators FIND IT IN: Government websites, NGO websites, Library databases, Reference Books
First Steps:NCSU Libraries Website The library’s home page: www.lib.ncsu.edu Click on “Course Tools”
Market Research • Articles in the business press are a great source of information about industry trends, new products, market projections, and other topics.
Business Source Premier LexisNexis Market Research
Analyzing Your Topic • Before searching the databases, analyze your topic: break it down into concepts and think of synonyms for each idea. • Use AND / OR / NOT to combine terms to narrow or broaden your database searches. • Use * Truncation symbol to find all variations of a word ex. A search for "forest* " will result in items containing any of: forestry, forest, and forests
Basic Search Question • Topic: What are the trends in the women's clothing market? • Concepts: clothing AND women AND trend* • Synonyms: apparel AND female AND fashion
Market Research LexisNexis Academic
Business Conditions, Demographics & Cultural Analysis • Government or NGO Sources CIA (World Factbook), U.S. Department of State (Background Notes), World Bank (Enterprise Surveys) • SearchBusiness Source Premier, and/or LexisNexis for articles on business conditions and economic forecasts.
Business Conditions, Demographics & Cultural Analysis • Databases: Search the Global Market Information Database (GMID) or UNData for consumer expenditure patterns or trends • US Commercial Service Market Research Library • Search Business Source Premier, and/or LexisNexis for articles on demographics and consumer behavior.
Trade Statistics OTEXA (Office of Textiles and Apparel)
Competitors – Market Share • Business Source Premier (Search Industry Profiles – ex. Apparel) • Market Share Reporter(NCSU Libraries Reference Collection; Online) • Also search Business Source Premier, and LexisNexis for articles in the business press.
Industry Profiles Business Source Premier
Reference & Research Assistance • In-person, Telephone, E-mail Honora Eskridgehonora_eskridge@ncsu.edu Phone: 919 | 515-6120 Greg Tourino email@example.com Phone: 919 | 513-3862 David Zwickydavid_zwicky@ncsu.edu Phone: 919 | 515-6602
Find more FTM 483 resources at:http://www.lib.ncsu.edu/course/FTM/483