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Stand Up! In context

Stand Up! In context. 5 Strand Approach Schools Non-formal Education Changing Attitudes Lobbying & Research Empowering Young People and Families. Stand Up - 2010. Non-formal Education & Online Youth Sector: 2,100 + young people Viral: Facebook likes 1,800 Website Visits 19,958

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Stand Up! In context

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  1. Stand Up! In context 5 Strand Approach • Schools • Non-formal Education • Changing Attitudes • Lobbying & Research • Empowering Young People and Families

  2. Stand Up - 2010 Non-formal Education & Online • Youth Sector: • 2,100 + young people • Viral: • Facebook likes 1,800 • Website Visits 19,958 • Media • Colin Farrell • Ellen show • Late Late • 5 ads – 19, 363 views • Growing Up Gay – 1 in 10 of population.

  3. Stand Up 2011 • Schools – 750 (Partnership with Principals Association) • Youth services – 750 • Viral • Facebook likes 3,854 • Website Visits 11,227 • Media

  4. YouTube 2011 – 580,000 views in 4 weeks

  5. School in Donegal School in Fermoy

  6. Feedback from Schools ‘We had a school assembly to discuss it’ It’s an important topic to deal with in schools’ "Their most recent campaign – Stand Up! provides what will be an annual focus for promoting positive awareness of LGBT young people, tackling homophobia and homophobic bullying, and building allies among young people and youth workers.   The Education Packs and other promotional material developed for the campaign are very impressive and I know that they have been well received in schools. Again, the endorsement by the NAPD of the campaign is an example of how important a partnership approach in education can be. “ – Ruraí Quinn TD Minister for Education & Skills ‘I’m 17 and we’re not just going to take part in Stand Up, we’re going to make our school LGBT friendly for future generations of students to feel safe’ ‘Students responded positively’ ‘I highly recommend the Awareness Week’ ‘DVD very effective in generating discussion’’ ‘Most students didn’t previously know what LGBT stood for’ Send out a lot more posters!

  7. Galway – Youth Service Ballymun – Youth Service

  8. International Feedback ‘We’d like to use it for mandatory training of 35,000 professionals in South Australia’ ‘Our high school Gay-Straight Alliance thinks your campaign is SO GREAT, is it spreading to Canada?’ ‘We want to publish the German version’ Council of Europe’s Commission on Human Rights Thomas Hammarberg ‘Indispensible’ ‘We used it in Espirito Santo University, Brasil’

  9. Context – Formal Education

  10. Context – Non-formal Education

  11. Context – Changing Attitudes

  12. Context – Research & Lobbying

  13. Context Empowering Young People

  14. How it all fits together: Credibility & ‘the case’ Reach young people in multiple ways Schools Create willingness Show the need Non-Formal Ed Empowering Young People Research Lobbying URGENCY Creates willingness Change Attitudes Develop the message

  15. For Discussion

  16. Thank You!

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