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Remote player research for social games. Laura Smith. Social games. Large audience Non traditional gamers Want to relax and zone out. Vote for remote. I need feedback next week. All I care about is this 10 min experience. We have a fixed budget. EXAMPLE 1. Comparing prototypes. “.

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slide2

Social games

Large audience

Non traditional gamers

Want to relax and zone out

slide3

Vote for remote

I need feedback next week

All I care about is this 10 min experience

We have a fixed budget

slide4

EXAMPLE 1

Comparing prototypes

slide5

If Ernest Hemingway, James Mitchener, Niel Simon, Frank Lloyd Wright, and Pablo Picasso could not get it right the first time, what makes you think you will?

- Paul Heckel

slide6

Quick Turnaround Remote

Prototype B

Prototype A

slide9

Return on Investment $$

This slide makes me happy

Increased revenue:

- Better game

Decreased costs:

- Development time

slide10

EXAMPLE 2

First impressions

slide11

Usertesting.com

Press record.

Go to <game>.

Play for 15mins.

slide12

Onboarding funnel

People in

Install

People leak out

Avatar

Tutorial

Players

slide13

Average onboard times

Our Game

Café World

Texas Holdem

Happy AQ

Farmville

0 10 20 30 40 50 60

(seconds)

slide14

Return on Investment $$

Increased revenue:

- More players = more revenue

Decreased costs:

- Development time

Hoorah!

slide15

More info

Please email Laura Smith:

lasmith@ea.com

Some great books: