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May 20, 2003

May 20, 2003. The Do ’s and Don'ts in Dealing With the Media CAS Media Relations Committee Robert F. Wolf, FCAS, MAAA Principal, Mercer Oliver Wyman John Rollins, FCAS, MAAA Chief Actuary, Florida farm Bureau Insurance Companies. Why Interact With The Media?.

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May 20, 2003

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  1. May 20, 2003 The Do’s and Don'ts in Dealing With the Media CAS Media Relations CommitteeRobert F. Wolf, FCAS, MAAAPrincipal, Mercer Oliver WymanJohn Rollins, FCAS, MAAAChief Actuary, Florida farm Bureau Insurance Companies

  2. Why Interact With The Media? • Insurance is one of the most heavily regulated industries in America. • The actions of political leaders affect most aspects of our professional work. • Public policy is heavily influenced by the media. • Our profession can make valuable contributions to public debate.

  3. Actuarial Topics in the News • Terrorism. • Natural Disasters. • Building Codes. • Automobile Insurance: • Crash parts. • Tort reform. • Mold. • Medical Malpractice Crises • The hard Market – Availability and Affordability

  4. Complimentary Roles: CAS and AAA • The CAS and Academy have different roles in media relations. • The Academy is the public policy arm of the profession. • Monographs, Issue Briefs, Statements. • Structured interaction with the media. • The CAS is the educational arm of the profession. • Expertise. • Promotion of the profession. • Education of members.

  5. CAS Media Relations Committee • Charge: • Working through the state, national, and local media to enhance the external visibility of the casualty actuaries and to increase the public awareness of the role actuaries play in traditional, nontraditional, and developing areas of practice.

  6. MRC: 2002 Goals • Proactively develop relationships with major insurance publications. • Identify 10 CAS media spokespersons. • Develop a dedicated section of the website for the media. • Encourage and prepare CAS members to speak to the media. • Provide peer review and support.

  7. Develop 2 new media source relationships Consider a strategy to add an international dimension to this committee? Consider developing a set of measurements for the activity and effectiveness of the committee? Discuss ways to become more proactive, utilizing the media spokespeople more often. Continue to monitor and maintain relationship with AAA as a conduit to resources and in support of their objectives. Further develop direct media source relationships with existing media. Specific goals for the relationship to be developed by source. National Underwriter Best's Review Business Insurance Expand the CAS Media Spokesperson program. Enhance the dedicated section for Media on the CAS Web Site. Review and recommend revision of committee charge, as appropriate, to EC and Board. Re-release and advertise the “Do’s and Don’ts” article. MRC: 2003 Goals – A lot More Stuff

  8. WANTED MEDIA SPOKESPERSONS (Preferably Alive) By the CASUALTY ACTUARIAL SOCIETY REWARD: Autographed copy of the 1991 Part 7 Exam. The Casualty Actuarial Society is looking for a few good men and women to become MEDIA SPOKESPERSONS. If you are caught saying something inappropriate, the CAS will disavow knowledge of your actions. Contact Robert Wolf, Chairman of the CAS Media Relations committee.

  9. Do’s and Don’ts • Key Principles. • Don't Speak on Behalf of the CAS. • Don't Say Something if You Do Not Want it to Appear in Print. • Don't Be Surprised by Misquotes or Unfortunate Contexts. • Common Interview Traps. • Useful Techniques.

  10. Keys to Success • Understand the Media. • They have a job to do: write interesting stuff. • They are usually on tight deadlines. • They are usually not experts in insurance. • Develop relationships. • GET MEDIA TRAINING! • The media has “rules”. • Success takes work. • Interacting with the media without training can be very dangerous.

  11. Liaisons to the Committee…. • Chris Robichaux, Director of Communications for Public Affairs, American Academy of Actuaries. Manages the Academy's media relations, promotional, and marketing programs, and special event coordination. • Cary Schneider, Senior Vice President, Insurance Information Institute. • Suzanne Sclafane, FCAS, an Editor, National Underwriter

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