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This guide explores the importance of branding for multiple writing center locations, highlighting the unique aspects of MSU and providing best practices for a cohesive branding strategy.
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Branding the Writing Center Defining a Branding Strategy Across Multiple Centers
Brand Definition • A brand consists of the different methods used to connect multiple locations, services, etc., together in a coherent manner. • Brands are used to identify things, people, places, and services • Branding can make or break an organizations outreach attempts
What is Unique About MSU • We have many locations spread across campus • These locations have the tendency to serve specific communities as well as the general public
Best Practices • Bookmarks • Orientation • Consistent wording • Clean Logo • Slogan • Specific Fonts • Thoughtfulness • Campaign • “we are in your neighborhood”