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Swiss incoming and the role of exchange rate

Céline Reusser and Gabrielle Pasche. Swiss incoming and the role of exchange rate. Incoming in Switzerland. Tourism = important source of income 19 th for the best destinations Major employer Most competitive travel and tourism sector Key sources of income Positive tourism balance.

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Swiss incoming and the role of exchange rate

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  1. Céline Reusser and Gabrielle Pasche Swiss incoming and the role of exchange rate

  2. Incoming in Switzerland • Tourism = important source of income • 19th for the best destinations • Major employer • Most competitive travel and tourism sector • Key sources of income • Positive tourism balance

  3. The role of exchange rate • Drop of the euro • Swiss franc too high in relation to the euro • More import than export • September 2011 peg the CHF at 1.20 to the euro • More investment in Swiss banks • Flood of incoming euros • Selling euros for other currencies

  4. Possible solutions • Accept the euro in Switzerland • Focus on Asia/China • Marketing the attraction of Swiss cities

  5. Do you have any questions?

  6. Sources • http://www.swissinfo.ch/eng/country_information/country_profile/Tourism.html?cid=5764048 • http://www.euromonitor.com/travel-and-tourism-in-switzerland/report • http://www.snb.ch/de/mmr/speeches/id/ref_20020211_nbl/source/ref_20020211_nbl.de.pdf • http://www.smartmoney.com/invest/currencies/the-dangers-of-switzerlands-currency-strategy-1339602019800/ • http://www.swissworld.org/en/economy/key_sectors/tourism/

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