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Green Coach Certification (GCC) Research Initiative UTC Signature Project 3 Sustainable Transportation for Tourism. Presented by Lisa C. Chase Vermont Tourism Data Center and University of Vermont Extension March 16, 2010, 3:30pm. Sustainable Transportation.
Presented by Lisa C. Chase
Vermont Tourism Data Center and University of Vermont Extension
March 16, 2010, 3:30pm
Transportation has been the highest end-sector emitter of CO2 since 1999 (U.S. DOE)
Need new approaches to increase sustainability of travel
One approach: focus on mass transit
Can exceed 300 to 500 passenger mpg and remove 55 to 80 private vehicles from roads per bus, if filled to capacity.
Eco-labels provide more complete information, can provoke environmental consideration in an immediate decision and create better environmental practices through competition.
GCC pilot program began May 2009
Motorcoach operator survey
GCC participant survey
Tour operator survey
Adoption of environmental best practices
Define Structure and Process
Build a TechnicalCommittee
Identify Potential Stakeholders
B-2 Make Stakeholders Aware of Process
B-3 Consultationon Draft Standards
Publication of the
StakeholdersGCC Pilot Program
Source: International Social and Environmental Accreditation and Labeling Alliance
ISEAL Standard Setting Process
Meeting or exceeding the industry average of 148 passenger miles per gallon.
Running an EPA 2007 compliant engine.
Running an EPA 2010 compliant engine.
Offsetting carbon emissions by 80 percent through an endorsed carbon-trading program.
Running on an alternative fuel such as a blend of biodiesel.
Having a strict, documented, and verifiable energy conservation and recycling program.
Incorporating other emerging environmental technologies as prescribed by the GCC.
20 participating companies
813 motorcoaches currently certified…and counting…
2,300 motorcoaches likely to be certified representing 8% of motorcoaches operating in U.S.
Anderson Coach Lines
Capital Bus Lines
Hammond Transportation Services
Lamoille Valley Transportation
Plymouth and Brockton
Premier Coach Lines
Riteway Bus Lines
Royal Celebrity Coach Lines
Internet survey administered to North American motorcoach company operators during summer 2009
Members of American Bus Association (ABA) and/or United Motorcoach Association (UMA)
GCC Participant survey administered separately
*Median values aIn thousands
An Internet survey was administered to North American Tour Operators that are members of the American Bus Association.
During the summer of 2009, messages were sent using Survey Monkey to each operator with 5 follow-up e-mails to non-respondents.
Non-respondent phone calls were made at the end of the survey period.
Response rate of 33% (72 out of 228).
Majority had a company size of 10 full time employees or less, with an adjusted average of 6.4 employees.
96% reported booking multi-day trips.
97% book trips for groups larger than 31 people.
87% of respondents engage in one or more environmentally friendly behaviors.
GCC Outreach Materials
Transportation Research Forum, March 2010
Transportation Research Board, January 2010
Behavior Energy and Climate Change Conference, November 2009
National Extension Tourism Conference, June 2009
Vermont Travel Industry Conference, April 2009
Site visits to 14 motorcoach operators so far
Presentations for International Motorcoach Group, New England Bus Association, American Bus Association, and United Motorcoach Association
Weekly communication with organizations and operators
--Motorcoach Operator Survey
--Tour Operator Survey
Program Packet for Field Test Participants
Clean Cities Coalition Newsletter Articles
NECN coverage at Quinnipiac University
Trade Magazines (i.e., Bus and Motorcoach News, Destinations, Bus Ride)
A number of online news services/journals
Opportunities to expand research/budget are being explored (e.g., ABA Foundation; companies such as Academy Coach Lines and Massport; Clean Cities Program)
Additional match could be available
Development of Green Coach research phase II
Pilot program becomes permanent, serving as the foundation for a certification program for the passenger transportation sector