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Brand Building with Indian Railway. Cable Casting. Innovation in Commercial Earnings & Passenger Convenience. www.cablecasting.in. Agenda. About the Author. Experience to work with Key Global, Technology Oriented Companies as WIPRO - USA & India JP Morgan Chase
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Brand Building with Indian Railway Cable Casting Innovation in Commercial Earnings & Passenger Convenience • www.cablecasting.in
About the Author • Experience to work with Key Global, Technology Oriented Companies as • WIPRO - USA & India • JP Morgan Chase • Lehman Brothers, Morgan Stanley. • Experience to work with Government Enterprise at India, Bihar, Singapore & USA.
About Us • After gaining 13 Years of experience across the Globe, Decided to comeback to state to contribute my bit, to our Motherland. • Implemented end-to-end CableCasting, first time in History of Indian Railway, a feat in the arena of Information Technology, for the entire state to feel proud of. Implementation by PI Systems Pvt Ltd, founded at Patna in early 2008 • Complete Solution was achieved with all indigenously designed IT Software Architecture & developed by people of Bihar.
About Us / CableCasting • We own Sole Media Rights for 5 Years at Patna Jn. • Such model existed only in developed countries like USA & China & now in Patna. • Yet again, we are coming up with uniquely developed, first time in India, the Online Connectivity with Satellite to tell the Location/Speed/Expected Departure Time/ Coach Position etc for the people of Bihar right at your phone display.
Experience to work with Indian Railway for many Locations across Bihar, viz. • Patna • Hajipur • Muzaffarpur • Barauni • Begusarai • Khagaria • Sonpur Our Work Exposure in Bihar
Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction. We own Sole Electronic Media Rights over Cable Casting at Patna Junction for next five Years [till 2018]. Location to influence people all over the state, 24 x 7. Our Exclusivity
National Coverage PI Systems Pvt Ltd – ISO Certified Bihar Based IT Company
Key Point about Patna Jn. • Visitors from all Caste, Creed, Region & Religion. • Connects all key cities of Bihar/India. • Common waiting & boarding spot for people from rural or urban, rich or poor. • Patna Railway Station is most important entry/ exit point for Brand Ambassadors of Bihar.
About Our Large Displays • Two Large Screen [7’ x 5’ Feet] with extremely bright and catchy display. • Visibility from distance of more that 80 Meter • Installed at both the Major Entry Points at Patna Jn.
About Our Mid Size Displays • Thirteen Screen of Size 12 Sq Feet placed at Platform Number 1,2,3,4,5. • Visibility from a distance of more that 50 Meters. • Installed at even distance for maximum viewer ship and Complete Platform Coverage
Train Time Table at a Glance. How will you Ads Look Here
Be Wise…Choose Right. Utilize this innovative Platform to educate people about your Product. Promote Your Brand Information Dissemination & Awareness Campaigns highlighting your growth.
Implementation of Video Streamer SOCS at Patna Jn • Implementation of similar solution to other key cities of India viz. Delhi, Bangalore, Kolkata & Chennai. • Intend to deploy manpower from Bihar for all other • cities implementation. Our Future Expansion Plans Phase II – 3 Years from Now