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9 July 2008. Target Setting for New Development Travel Plans. Congestion & Road Safety Christopher Deakins Team Leader - Network Management & Administration. Introduction and Context for the WSP Study into Setting Effective Travel Plan Targets Mark Frost (LB Hounslow and WestTrans)

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Presentation Transcript
slide1

9 July 2008

Target Setting for New Development Travel Plans

Congestion & Road Safety

Christopher Deakins

Team Leader - Network Management & Administration

Introduction and Context for the WSP

Study into Setting Effective Travel Plan Targets

Mark Frost (LB Hounslow and WestTrans)

ECOMM 2009

European Conference on Mobility Management 2009

the problem
The Problem
  • As a result of successive government policies most new developments in London are now required to develop a travel plan encouraging sustainable transport to the site.
  • However, for officers responsible for implementing this policy key questions remain:
  • What is an appropriate target for a travel plan for a new development?
  • What are the appropriate courses of action available to the authority in the event that the development does not achieve this target?

European Conference on Mobility Management 2009

recent practice
Recent Practice
  • Up until recently most DC travel plans provided targets based around generic best practice documents (e.g. Making Smarter Choices Work, DfT, 2005) quoting approximate goals of such as ‘We will achieve a 10% reduction in car use over 5 years’.
  • In most cases these targets were not generally tailored to relate to the specifics of the site or nature of operations.
  • What they were actually measuring was also vague – 10% reduction in car use – total car movements onto and off of the site/day? staff commute trips/day? just single occupancy vehicles or all car trips? How would it be measured?
  • Regardless, the way in which plans were secured meant that the targets were effectively unenforceable.

European Conference on Mobility Management 2009

new guidance
New Guidance
  • TfL’s new Best Practice Guidance for Development Related Travel Plans (March 2008) recommends the use of various planning obligation mechanisms to ensure successful implementation of travel plans and the reaching of travel plan targets. These include:
  • Implementation of works expected to remedy the failure to achieve agreed outcomes
  • A specified change or series of changes to the way the site is used
  • Specified payments to the borough to meet the cost of undertaking action to achieve the agreed outcomes
  • Payments to the borough to implement certain measures that have been identified previously

European Conference on Mobility Management 2009

implementing this guidance
Implementing this Guidance
  • However, under planning law, it is essential to be able to prove that a development has not achieved a target before these can be enforced.
  • In 2008 WestTrans & LB Hounslow therefore commissioned WSP to develop further guidance on how best to set targets and secure appropriate remedial measures in the event of travel plan failure.
  • The focus was on providing a robust, concise and easy to use toolkit for authority transport planners in west London to assist in securing effective travel plans.

European Conference on Mobility Management 2009

this presentation s target elements
This presentation’s target elements…
  • Objectives, Targets and Indicators
  • Case Studies
    • Mode of School Travel Validation Project for Transport for London – Evaluation of the robustness of ‘hands up’ surveys. (Data from 50 schools in London);
    • Development of a Target Setting Toolkit for WestTrans – How to set appropriate targets for development related workplace travel plans;
    • Northstowe New Town Travel Planning Strategy – Area wide travel planning for a prototype eco-town with a population of 30,000 people.

European Conference on Mobility Management 2009

the development related travel plan process
The Development Related Travel Plan Process
  • Develop Travel Plan
  • Strategy
  • Content
  • Budget

Based on Figure 2.2 of TfL Guidance for Workplace Travel Planning for Development

European Conference on Mobility Management 2009

objectives targets and indicators
Objectives, Targets and Indicators
  • Objectives
    • High level aims
    • Give direction
    • Provide focus
  • Targets
    • Measurable goals
  • Indicators
    • Elements you need to monitor
  • A core travel plan process
  • MONITOR CHANGE
  • UNDERSTAND LEVEL OF SUCCESS

TARGETS

INDICATORS

OBJECTIVES

European Conference on Mobility Management 2009

why set targets
Why set targets?
  • Targets drive improvement
    • Help to define an agreed direction
    • Focus attention and resources
    • Motivate the Travel Plan delivery team
  • Put local performance standards into a specific context
  • Help develop a culture of continuous improvement
  • Demonstrates to the public that the travel plan is important and there is a commitment to deliver
  • Blindly setting targets for every activity is unlikely to be productive
  • Need to be fair, legal, honest and ethical

European Conference on Mobility Management 2009

about targets
About Targets
  • SMART
    • Specific
    • Measurable
    • Achievable
    • Realistic
    • Timebound
  • Relationship to Objectives and Indicators
  • Imprecise target setting can lead to confusion and loss of credibility in the travel plan
  • ‘Desired’, ’promised’, ‘minimum’ or ‘aspirational’

‘Action Type’

‘Aim Type’

To reduce the proportion of single occupancy vehicle trips by 15% by 2011

To appoint a Travel Plan Coordinator by March 2010

European Conference on Mobility Management 2009

targets within the travel plan document
Targets within the Travel Plan Document

European Conference on Mobility Management 2009

west trans target setting toolkit
West Trans Target Setting Toolkit

European Conference on Mobility Management 2009

setting core aim type targets
Setting Core Aim-Type Targets
  • Review Transport Assessment
  • Identify Relevant Data Sources
  • Record Predicted Behaviour
  • Check Baseline Data
  • Summarise Development
  • Proposals
  • Travel Plan Requirement
  • Travel Plan Type
  • Identify User Groups
  • Policy Requirements
  • Provision of data in TP
  • database
  • Check against iTRACE PTAL tool
  • Check targets against car parking proposals
  • Check mode shift assumptions against measures
  • Check that targets are smart
  • Isochrone / Accessibility Plots
  • Expected Mode Shift
  • Draft Targets
  • Record on iTRACE
  • Convert to full targets after Year 1
  • Are Targets Met?
  • Submit draft Travel Plan and await feedback

European Conference on Mobility Management 2009

mode shift potential tool

Element

Element

Score

Score

Site Details (8%)

Site Details (8%)

Accessibility

Accessibility

0 (Low), 1 (med), 2 (high)

0 (Low), 1 (med), 2 (high)

n

n

Congestion on traffic network

Congestion on traffic network

0 (Low), 1 (med), 2 (high)

0 (Low), 1 (med), 2 (high)

n

n

Management (10%)

Management (10%)

Travel Plan Coordinator

Travel Plan Coordinator

1 (PT) or 3 (FT)

1 (PT) or 3 (FT)

n

n

Implementation Strategy

Implementation Strategy

2

2

n

n

Public Transport (22%)

Public Transport (22%)

New infrastructure

New infrastructure

1 (minor) or 3 (major)

1 (minor) or 3 (major)

n

n

New or enhanced public transport services

New or enhanced public transport services

2 (1

2 (1

-

-

2) or 4 (2+)

2) or 4 (2+)

n

n

Public Transport Discounts

Public Transport Discounts

1 (minor) or 3 (major)

1 (minor) or 3 (major)

n

n

Interest free PT season ticket loans

Interest free PT season ticket loans

1

1

n

n

Cycling and Walking (12%)

Cycling and Walking (12%)

New cycling/walking infrastructure

New cycling/walking infrastructure

1 (minor) or 2 (major)

1 (minor) or 2 (major)

n

n

Cycle Parking

Cycle Parking

1

1

n

n

Shower/Locking/Changing Facilities

Shower/Locking/Changing Facilities

1

1

n

n

Cycle Discounts

Cycle Discounts

1

1

n

n

Other

Other

eg

eg

cycle repair, training

cycle repair, training

1

1

n

n

Car Parking Management (16%)

Car Parking Management (16%)

Restrictions on effective car parking

Restrictions on effective car parking

3 (minor) 5 (major)

3 (minor) 5 (major)

n

n

availability

availability

Car parking charges

Car parking charges

3

3

n

n

Smarter working practices (2%)

Smarter working practices (2%)

1

1

Marketing and consultation strategy (14%)

Marketing and consultation strategy (14%)

Provision of maps/timetables

Provision of maps/timetables

1

1

n

n

Newsletters/memos/e

Newsletters/memos/e

-

-

mails

mails

1

1

n

n

Travel website

Travel website

1

1

n

n

Stakeholder engagement/events

Stakeholder engagement/events

1

1

n

n

Personal Travel Planning (PTP)

Personal Travel Planning (PTP)

3

3

n

n

Car Sharing Scheme elements (8%)

Car Sharing Scheme elements (8%)

Guaranteed Ride Home

Guaranteed Ride Home

2

2

n

n

Computer based matching scheme

Computer based matching scheme

1

1

n

n

Priority Parking

Priority Parking

1

1

n

n

Financial incentive/payout for using Sustainable

Financial incentive/payout for using Sustainable

2 (minor) 4 (major)

Transport (8%)

Transport (8%)

4

Maximum score

Maximum score

50

50

Mode Shift Potential Tool
  • Scoring system for measures contained with a Travel Plan
  • Based on 20 UK Case Studies
  • Most effective measures are:
    • Significant new or enhanced public transport
    • Major restrictions on car parking
    • Financial Incentives for using sustainable transport
  • Linear Regression of Modal Shift versus scores achieved strong correlation
  • Tool indicates a band of values for which targets for car driver mode share should realistically fall within

European Conference on Mobility Management 2009

mode shift potential tool1
Mode Shift Potential Tool

European Conference on Mobility Management 2009

target setting key principles
Target Setting Key Principles
  • A maximum of 6 to 10 targets is recommended for a single Travel Plan Co-ordinator
  • All standard travel plans need to have a target that is set to reduce single occupancy vehicle (SOV) across the site
  • Targets are best expressed in terms of maximum end levels of SOV or car driver arrivals
  • Where applicable the applicant should set separate SOV targets for each target group covered by the scope of the travel plan
  • Levels of parking proposed for the development should be consistent with the proposed targets
  • The target date for achieving targets should be clear and usually linked to a key milestone

European Conference on Mobility Management 2009

northstowe new town travel planning strategy
Northstowe New Town Travel Planning Strategy

European Conference on Mobility Management 2009

a major development
A major development
  • 9,500 new homes
  • 136,000 sqm B1 employment
  • 49,500 sqm Retail town centre
  • 5,000 sqm Local centre retail
  • 22,800 sqm Leisure (Fitness Centre, Hotel, Cinema)
  • 11,000 sqm Community Facilities (Library, Civic Hub, Public Offices)
  • Education Facilities (6 primary schools, 1 Secondary School, 1 FE Campus)

European Conference on Mobility Management 2009

comprehensive travel planning

Northstowe Travel Planning Strategy

Workplace TP Strategy

School

Travel

Plan

Strategy

Construction

Residential

Town Centre

Travel Plan

Travel Plan

Travel Plan

(Separate)

Individual Workplace

Individual School Travel

Travel Plans (WTPs) for

Plans (STPs) for each

each organisation

school

Overall responsibilities:

WTP

WTP

WTP

STP

STP

STP

TPMO

Contractor

Individual

Developers/

Occupiers

Monitoring, Review and Evaluation

Comprehensive Travel Planning

European Conference on Mobility Management 2009

monitoring and evaluation for a whole town
Monitoring and Evaluation for a whole town
  • Issues
    • Peak hour trips, weekday trips etc
    • Internal and External Trips
    • Through Trips
    • Measuring modal shares
  • Monitoring methods
    • Traffic counts
    • Travel surveys
    • Automatic Number Plate Recognition?
    • Radio Frequency Identification?
    • iTRACE
  • The way forward
    • A consistent evidence base
    • A cost effective solution
    • A national approach is needed

European Conference on Mobility Management 2009

the development related travel plan budget
The Development Related Travel Plan Budget

Back-up or Default Measures

Monitoring and Evaluation

Implementing the Travel Plan

TRAVEL PLAN BUDGET £000s

European Conference on Mobility Management 2009

slide24

Mode of School Travel Data Validation Project for Transport for LondonWSP supported by Integrated Transport Planning Ltd and MVA Consultancy Ltd

European Conference on Mobility Management 2009

purpose and process
Purpose and process
  • Understand how robust ‘hands up’ data is
    • Identify ways more accurate data could be collected
    • Provide all stakeholders with clear guidance
    • Ensure the evaluation of School Travel Plan measures is accurate
  • Our approach
    • Recruitment of 51 schools with the help of School Transport Advisors
    • Classroom surveys observed by surveyor
    • Classroom surveys completed by surveyor
    • Use of alternative methods
    • Interviews with sample of pupils
    • Travel diaries with a sample of pupils
    • TRAVL survey methodology

European Conference on Mobility Management 2009

slide26
Insert survey methodology diagram

European Conference on Mobility Management 2009

survey response
Survey Response
  • No significant difference between hands up and interview for any mode
  • Significant differences between travel diary and interview for:
    • Car/van
    • Train
    • Underground
    • Other
  • Confidence interval between methods is 3%

European Conference on Mobility Management 2009

study findings
Study Findings
  • Hands Up Survey is the best way and delivers a high degree of accuracy
  • Guidance written to reduce inaccuracies:
    • ‘Usual’ or ‘Today’
    • Multiple modes
    • Car share confusions
    • Multiple responses
    • Different modes on different days
    • Language
    • Mis-recording responses

European Conference on Mobility Management 2009

some conclusions
Some conclusions
  • A robust Target Setting Toolkit now exists for development related travel plans with widespread application
  • We need a national and consistent standard for target setting and monitoring in new and existing communities
  • Hands Up Surveys provide a high degree of accuracy – Workplace Travel Plans should use high response snapshot surveys for monitoring modal shift

European Conference on Mobility Management 2009

slide30

David KnightSenior Technical DirectorWSP Development and TransportationBristol, UKTel: +44 117 930 3776e-mail: david.knight@wspgroup.comWSP is winner of 2008 Sustainable Consultant of the Year AwardWSP is Number 1 Transport Consultancy 2009 (NCE Consultants File)

European Conference on Mobility Management 2009