How OTAs are Tackling The Changing Trends of Travelers

1. How OTAs are Tackling The Changing Trends of Travelers Traveling has occupied a large part in our lives and it has always been a major source of knowledge, adventure and entertainment activity. We always get fascinated when we travel to new places and since antiquity, it has been enticing human race to an extent that it proffered us opportunities to discover new places and exchange our culture with others. After the 18th century, the mode of travelling started changing and by the end of 19th century technology has taken charge of the travel industry. As the years are going down one by one, the demands on services and products are going high and it is becoming complicated to address the variation in needs and millennial travelers are excessively concern about accuracy and detail of the products and services the market is giving them. So, to handle such a situation and to run the

2. travel business smoothly, the travel industry is implementing new strategies to cater to the needs of various travelers. When you start a travel business, it is better to identify the latest market demands first. With the advent of technology, the travel industry has evolved a better mode of conveyance. Whether you take a luxurious transportation facility, lavish accommodation, worldwide tour, the travel industry aggregates the global travel content and distributes it among the travelers. Millennial travelers demands for a platform that can offer easy search and booking of travel contents, sightseeing services, accommodation facilities, both local and global transport, navigation, online payment, travel packages for several purposes like holiday or business travel, wedding or honeymoon packages etc. The sharing economy The concept of sharing economy was introduced first when companies associated with industry came together to create a better marketplace for each other to increase their sales. Travel industry is no exception

3. and thus travel service suppliers like- airlines, hoteliers, car rental service provider, bus operator etc. are tying-up with online travel agencies to increase sales and earn more profits from indirect bookings. This idea helped millennial travelers receive an extensive array of choices on travel products and enable them to create their own travel itinerary. This reciprocation between the travel firms is undoubtedly earning more benefits. Travelers are over-fastidious Travel trends keep on changing and so the demands. Approximately 80% of travelers prefer getting perfect travel itinerary through the online reservation system. OTAs provide both individual and packaged travel contents so that the traveler can either create his own travel itinerary or obtain the travel package created by the OTAs. A technology based platform OTAs and other travel companies are developing highly advanced travel reservation system that has the ability to aggregate travel contents from global travel service suppliers and further distribute it among the travelers. The travel firms are hiring travel technology provider to get better access to the inventories of airlines, hotels and other travel

4. products. It enables the traveler to choose from multifarious options to get their best-suited travel itinerary. People prefer to book from a sophisticated and easy-to-use travel portal to get their preferred products. If your reservation system is both engaging and designed keeping in mind about the travelers convenience, then undoubtedly you can gain trust and loyalty from your customers. Source: are-tackling-changing-trends-travelers http://www.articles.gappoo.com/Articles-of-2019/how-otas-