Technological advancements that are easing travel businesses

1. Technological advancements that are easing travel businesses Technology has been the hottest topic of all time as this determines the success and demise of any company in almost all industries. We are very much aware of the impact of technology in the travel industry as well. As per the Google Travel study, it was found out that 74% of travellers plan their trips over the internet, while a mere 13% of the travellers look for travel agencies for doing so. Technology is helping travel and tourism sector evolve If you’re a technical person, you must be aware of the impact that technology brought in the travel and tourism industry. Undoubtedly, it has significantly transformed the travel industry and its operations; be it customer satisfaction or online booking. With the changing travellers’ expectation and behaviour, technology is aiding firms to help them grow. Different players in the travel and technology sector are adopting different types of technologies in their business to improve customer experience. Let’s discuss these technologies here. ● Virtual Reality (VR) VR is providing a cutting-edge experience for travellers around the world as they can experience what their dream destination looks like in mere phone screens. Let’s take an example of 360-degree video, travellers are likely to experience the surfing experience (this was used in World Surf Leauge as well to give viewers what it’s like to be on top of a surfing board). Not only

2. this there are several different examples that I have found while researching. A South African Tourist agency has developed VR content and allows customers to experience what it’s like to be above the land with a virtual video of paragliding. VR helps to give customers first-hand adventure experience even before they book them. This technology is welcomed by most customers as it gives you a sense of decision-making as well to go for it or not. ● Wearables Be it Google Glass or Samsung galaxy gear smartwatch, wearable devices offer customers a personalised experience. Wearables are used as safety and security measures during the course of travel. Talking about the success of wearables in the travel and tourism sector, I remember Disney World’s MagicBand which acts as a theme park ticket, guest room key’s. The company has sold more than 29 million magic bands until 2017. ● Mobile Technology Mobile has been undoubtedly the most important among all as it plays a vital role in the growth of the travel industry. Our mobile acts as a tour guide, restaurant locator, hotel locator, map and much more which is a must during travelling. Everything now revolves around your palm, from boarding pass to train tickets and much more. With the help of mobile technology, the user can have all the information accessed through a mobile phone regarding their trip. ● WiFi Connectivity

3. These days we all are internet geek, we need to browse different things over the internet, post pics over social media sites and much more. It won’t be wrong to say, that we are very much addicted to the internet. While travelling, people need to connect with their friends and family in order to keep them updated about what’s going on in the trip and much more. That is the reason why Travel and Tourism companies are offering fast & free wifi services to enhance customers’ travelling experience. Insta story and Facebook posts are mandatory indeed. Haha! ● Blockchain Blockchain is an extraordinary technology that helps to transform the travel business in a holistic way. However, this technology is mainly concerned with finance yet it appears that it is having a major impact in the lives of people in the travel business. From time to time we have seen that there hasn’t been much experimentation going on with it, yet there’re possibilities that it will be handy in identifying passengers at the airport, guaranteeing transparency in tourists' opinions, and enables ease and security of payments. Blockchain is an innovation ready to change the world as we are probably aware of it. Despite that it's essentially connected with fund, it likewise gives the idea that it can affect travel. ● Big Data In recent time, Big data has been a talk of the town. Still, they need to show all the opportunities it offers for the travel industry. Since this technology yields much more for different players in a different industry, it has been widely being used.

4. This technology is widely used in the hotel chain. This helps them to figure out different information about their guest which allows them to target what is best for the marketing campaigns. Essentially, they inspect their database to look out for the amount spent, the reason for the trip, the country of origin and cross-checks this information with public data from government sources in order to create the most suitable customer profile at the same time achieve a higher success rate. ● Internet of Things (IoT) Technology is backing up the overall process of the travel industry by the time. As a result, IoT is easing the end operations of the hotels, airlines as well as different other companies by connecting smart devices, systems and processes. With the help of this technology, the travel industry can uplift the operational efficiency and customer experience. ​From allowing tourists for automated check-ins and check-outs to the hotels, IoT is helping each player in the travel industry in a significant way. Concluding, it won’t be wrong to say that technology has an abundant impact on the travel industry. Technology acts as a middleman because it comes into play from the time travellers start to plan their trip to the time it gets concluded. This shows how dependent travel industry players are on technology. Just in case, you are looking for travel technology solutions you can opt for a travel technology service provider. Being a pioneer ​travel technology company​, TravQ delivers top-notch services to its clients across the globe. Having said that, it provides most of the services that a travel business needs to excel. In fact, TravQ’s industry-leading services that have been designed not only to include all of the features we have talked about here but many more which can be added as per clients requirement.