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Remediation:. The representation of one medium in another is remediation. It is a defining characteristic of the new media. What adapts? technology or people?. What adapts? technology or people?. Remediation as Anthropotropism.
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Remediation: The representation of one medium in another is remediation. It is a defining characteristic of the new media.
Remediation as Anthropotropism • The principle that technologies work better when they respect the nature of the human body and the human mind.
Remediation as Anthropotropism • The principle that technologies work better when they respect the nature of the human body and the human mind. • As media evolve they replicate human characteristics, behavior and/or adapt to them.
According to Anthropotropism… • Remediation is the process by which new media technologies improve upon or remedy prior technologies.
Remediation as Deterministic • Not Anthropotropic • It is the formal logic by which new media refashion prior media forms. (273). • We adapt to media more than it adapts to us.
Remediation uses a Double-Logic • Hypermediacy (aware of medium’s artifice) • Formalism
Remediation uses a Double-Logic • Hypermediacy (aware of medium’s artifice) • Formalism • Immediacy (unaware of medium’s artifice) • Naturalism
Remediation uses a Double-Logic • Hypermediacy (aware of medium’s artifice) • Formalism • Immediacy (unaware of medium’s artifice) • Naturalism • Like Arnold Hauser (formalism/naturalism) who saw swings generation to generation, Bolter observes them year to year as well.
Remediation uses a Double-Logic • Hypermediacy (aware of medium’s artifice) • Formalism • Immediacy (unaware of medium’s artifice) • Naturalism • Like Arnold Hauser (formalism/naturalism) who saw swings generation to generation, Bolter observes them year to year as well.
Immediacy • Closes the gap between reality and the medium.
Immediacy • Strives to match with reality so that the real/virtual collapses, blends together, is ripple-free.
Immediacy • “Style of visual representation whose goal is to make the viewer forget the presence of the medium (canvas, photographic film, cinema, and so on) and believe that he is in the presence of the objects of representation.” (272-73).
Immediacy • Immediacyis the perfection, or erasure, of the gap between signifier and signified, such that a representation is perceived to be the thing itself.
Immediacy • The desire to get beyond the medium to the objects of representation themselves.
Immediacy • The desire to get beyond the medium to the objects of representation themselves. • The desire for sexual immediacy could aim for a voyeuristic examination of the objects of representation or a union with them. (83)
Hypermediacy • Style of visual representation whose goal is to remind the viewer of the medium (272)
Hypermediacy • Hypermediacy plays upon the desire for immediacy, making us conscious of the media as media.
Hypermediacy • Blends mediums and techniques together • Frenetic • Shocking (mild to extreme) • Invites viewers to critique • Distance
We want immediacy… • Remediation in culture favors immediacy • BUT, as a medium matures it offers new opportunities for hypermediacy (60).
Multiplication and Erasure • "Our culture wants both to multiply its media and to erase all traces of mediation: ideally, it wants to erase its media in the very act of multiplying them" (5).
The New is Old • Web 'pages' inhere newspaper layout, television inheres film, blogs, just like diaries.
The New is Old • “These new media are doing exactly what their predecessors have done: presenting themselves as refashioned and improved versions of other media" (15).
All is artificial… • "The process of digitizing the light that comes through the lens is no more or less artificial than the chemical process of traditional photography" (110).
Fixing “inadequacies” of old media • The supposed virtue of VR, the internet, etc., is each technology repairs the inadequacy of the medium or media that it now supersedes (which was a lack of immediacy).
Fascination with mediation itself • "Here as elsewhere, the logic of hypermediacy is to represent the desire for transparent immediacy by sublimating it, by turning it into a fascination with a medium" (122)
Ekphrasis • Interpretation of one artwork with another artwork.
Ekphrasis Mine eyes have seen the glory of the coming of the Lord: He is trampling out the vintage where the grapes of wrath are stored; He hath loosed the fatal lightning of his terrible swift sword: His Truth is marching on. He has sounded forth the trumpet that shall never call retreat; He is sifting out the hearts of men before his judgment-seat: Oh! be swift, my soul, to answer Him! be jubilant, my feet! Our God is marching on.
Ekphrasis Mine eyes have seen the glory of the coming of the Lord: He is trampling out the vintage where the grapes of wrath are stored; He hath loosed the fatal lightning of his terrible swift sword: His Truth is marching on. He has sounded forth the trumpet that shall never call retreat; He is sifting out the hearts of men before his judgment-seat: Oh! be swift, my soul, to answer Him! be jubilant, my feet! Our God is marching on. A feeling of Inspiration
Ekphrasis Mine eyes have seen the glory of the coming of the Lord: He is trampling out the vintage where the grapes of wrath are stored; He hath loosed the fatal lightning of his terrible swift sword: His Truth is marching on. He has sounded forth the trumpet that shall never call retreat; He is sifting out the hearts of men before his judgment-seat: Oh! be swift, my soul, to answer Him! be jubilant, my feet! Our God is marching on.
