1 / 8

Top Enforce Map Policy Manual Online from TrackStreet

If you want to top enforce map policy manual, you can set up full monitoring, protection, and enforcement system for your products, which are available almost anywhere on the Internet. We aid in the maintenance and expansion of the world's leading brands. We mix world-class technology with world-class people to be your world-class partner. We can't wait to show you why we're the best. Contact TrackStreet as soon as possible!<br>Visit us: https://www.trackstreet.com/how-to-set-map-policy/ <br>

trackstreet
Download Presentation

Top Enforce Map Policy Manual Online from TrackStreet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MAP POLICY MANUAL https://www.trackstreet.com/

  2. ABOUTTRACKSTREET TrackStreetisaMAP,UPP,AuthorizedDealer,andResalePolicyplatform,which enablesyoutocleanyoursaleschannelsanddrivegrowthonlineandoff. TrackStreet leverages artificial intelligence and automation technologies to relentlesslymonitorandreducebrand,MAP,andresalepricingviolations,enabling explosive multi-channel growth for many of the most recognizable and respected brandsacrossawidegamutofindustries. https://www.trackstreet.com/

  3. You can learn a valuable (and totally counterintuitive) lesson about your company’s minimum advertised price (MAP)policyfromadirect-marketing successstory. The anecdote I’m about to tell you might not seem at first like it’s relevant to your MAP policy, but I promise you there’s an important takeaway for you here regarding your reseller pricing strategy – whether you use a MAP policy or a minimum resale price (MRP) policy. Whenproducersoftheinfomercialsfor NordicTrack changed their call to action from “Operators are standing by; please call now” to “If lines are busy, please call back,” sales of the company’s home fitness equipment skyrocketed. https://www.trackstreet.com/

  4. At the time, that change in message must have seemed like a risky and counterintuitive move: Telling people they might have to call more than once to place an order couldactuallyturnoffprospective customers,right? Butithadtheoppositeeffect.Apersonwatchingthose infomercials, who might have previously had an image in her head of phone operators sitting at desks waiting for the phone to ring because so few people were interested in a NordicTrack (“Operators are standing by…”) could now envision a chaotic call center with operators so overrun by eager buyers that you might have to call a few times to claim your own NordicTrack (“Iflines arebusy, please call back”). https://www.trackstreet.com/

  5. The counterintuitive lesson here is that creating a sense of scarcity and exclusivity – even if that means you appear to be warning away some of your would- be customers – can actually act like a magnet and draw more customers to your door. The same is true of your MAPpolicy. Yes, your MAP policy is, first and foremost, a brand protection strategy. It’s a preventative measure against price wars among your resellers that can erode margins, hurt your relationships with key retail partners, and ultimatelyweakenyourbrandvalueinthemarketplace. But that’s notallaMAPpolicyis. https://www.trackstreet.com/

  6. FollowUs https://www.facebook.com/ TrackStreetBrandProtection/ https://www.linkedin.com/ company/trackstreet/ https://twitter.com/trackstreet

  7. ContactUs https://www.trackstreet.com/

  8. ThankYou https://www.trackstreet.com/

More Related