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Difference Between Private Label and White Label Fleet Management Software

White label fleet management software is an easy bird for all customers. However, private label fleet management software is better branded. What do you choose?

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Difference Between Private Label and White Label Fleet Management Software

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  1. PRIVATE PRIVATE L a b e l vs WHITE WHITE L a b e l Fleet Management Software Let’s discuss what your business needs!

  2. SOFTWARE? ? PRIVATE LABEL PRIVATE LABEL SOFTWARE Private label software uses a unique interface and design for specific retailers. It works under the retailer’s conceptualisation and branding, using its logo and design aspects. Nobody will ever know who made the software since it is specifically built for the customer.

  3. SOFTWARE? ? WHITE LABEL WHITE LABEL SOFTWARE White label software is like a caricature ready to be designed according to multiple retailers’ needs. The functions and features remain the same for all customers but the color and logo changes according to the white labeled brand.

  4. BRANDING ACCORDING TO BRANDING ACCORDING TO Y O U R B R A N D Y O U R B R A N D When you use private label software, none of your customers will know who your software provider is. However, with white label software, on the surface, you can call it your own. But there will be other retailers using the same software with personal logos. If you need your customers' experience to be unique, private label is the option for you. If you do not mind sharing, you can use a white label software.

  5. MONEY MONEY MATTERS MATTERS Private label software naturally costs more than white label software. After all, both serve the same function but private label goes the extra mile to help with marketing and branding.

  6. COMPANY EXPERIENCE? ? USER EXPERIENCE USER EXPERIENCE O R O R COMPANY EXPERIENCE U X Private label software makes the user experience unique with your brand. However, white labels are easy to manage since the software provider can solve design issues in a jiffy.

  7. WHO’S THE WINNER? WHO’S THE WINNER? It's your brand, your choice! Private label software works best for marketing campaigns. However, you need to make a final decision according to: - Your budget - Braiding requirements - White label support So, what will you choose to use?

  8. WHAT WE OFFER WHAT WE OFFER At TrackoBit, you get different levels of white label branding - Basic: We will change our logo to yours - Partial: We will replace our brand colors and logo to yours - Complete: We will also change the UI/UX experience according to you

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