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Measuring Unpredictable User Needs
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  1. Measuring Unpredictable User Needs Carl Gustav Johannsen Royal School of Library and Information Science Copenhagen, Denmark

  2. Forecasting and prediction • Art or science? • Case: availability and access and use • Rationalistic-functionalistic paradigm • Institutional isomorphism • Organizational recipes on tour • User-based services

  3. Downloads • Increase- 2002-2005: 318 per cent • Growth rates • Adoption • Theoretical perspectives: interpretation and understanding • User and provider – different perspectives

  4. E-Books • Low growth rates • Interpretation: take-off or non-use? • Institutional isomorphism • Fashion? • Rational choice

  5. Use of Reading Rooms • Academic and research libraries • Increased use – in Denmark • History and context • Dialectical or fuzzy logic

  6. Role of Performance indicators • Wrong indicators or units? • Interpretation failures • Appropriate techniques • Quantitative and qualitative data • From strategic planning to strategic management