IlaiSoloducho Adi Cohen Omer Turgeman Nitzan Gold IfatWeizman LiatNoyman Ira Frish Omer Zinger
Persona Karen Goldman, 27 years old from Tel-Aviv, Israel “If I had someone to trust in the building… life would be easier”.
Competition Informative Private public interactive
Qualitative goals Reducing the sense of alienation will make neighbors meet and help each other much better Quantitive goals Facebook- 300 likes ( 100 talks about issues).240 likes as of 09.04
Instagram – 70 followers 30 followers as of 08.04
SEO Keywords: neighbors
Articles: publishing in articles website- link building • “Guerrilla Marketing”: forums, blogs, Facebook group • PR- relevant blogs and groups, radio • Opinion leaders
Vision Neighbors. Not Strangers. Internal building network for neighbors