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How Video Can Help You
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How Video Can Help You

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  1. How Video Can Help You Attract and retain more agents Help agents gain more buyers and seller Increase your profitability Helps with time management
  2. Benefits to Using Video Establishes rapport with your views Builds your brand image as an “expert” Increases traffic to your site Helps to keep people on your site longer & engaged Usually it’s easier & quicker to create great content via video vs written blogs/articles
  3. Did You Know… On YouTube alone: Over 2 billion video views per day Avg Person spends 15 min/day 24 hours of video uploaded every minute It’s the 2nd most used search engine (Google remains #1)
  4. Helping You Recruit More Agents Set up a series of video emails for agents 3 Biggest Mistakes Listing Agents Make Follow these 5 simple tips to improve your close ratio Create a series of educational videos for agents How to maximize the resale value of your home 5 Ways to Create Wealth Dominate search engine rankings to get more leads
  5. Proof is in the pudding! On page one ofGoogle! Within a few hours of posting video!
  6. Video Tools - Equipment HD Camera – Sony Bloggie Wide Angle Lens Tripod Video Editing Software (Optional)
  7. Video Resources & Websites Jing – (TechSmith.com) screen capture software Animoto.com – video creation software OneLoad.com – video syndication site YouTube.com – largest video share site Vimeo.com – free online video courses TalkFusion – video email site WindowsMovieMaker or iMovie – editing software
  8. Jing – Screen capture software
  9. Animoto.com - 4 Step Video Software
  10. YouTube.com – The Largest Video Hosting Site
  11. OneLoad.com – Video Syndication
  12. Video Email Plays instantly from email Introduction Emails Market Updates Thank you Emails Staying Touch Emails GET it HERE: Bit.ly/kwvideomarketing
  13. Video Marketing Plan Create Video Edit Video Upload Video Search Engine Optimize (SEO) Video Promote Video
  14. Create Your First Video Don’t forget to pay attention to the details Try to minimize background noise Carry a tripod with you for movies that will be recorded in one place Once finished taping your video, upload to your computer Edit your video with WindowsMovie Maker or iMovie (optional)
  15. Other Things To Keep In Mind Just Do It (Less than 1% of Realtors are using video in their marketing) Set a schedule (using a theme i.e. Monday Market Update, etc. can be helpful) Pay attention to details (lighting, open curtains, clear clutter, etc) Sign up for various video posting sites and create a spreadsheet with username & password
  16. Search Engine Optimization Tips for Video Keywords in Title – Don’t forget to write for humans first then optimize for SEO – You may also want to include your phone # Keywords in the description – always start with the URL (http://www.) Keywords in Tags Keywords in audio of video (did you know YouTube transcribes your words?) File name should include your keyword
  17. Other Optimization Tips Make your thumbnail interesting Display your web address through out the video Don’t forget to include a call to action Personalize your video “channel” Keep most videos under 2 minutes
  18. Promoting Your Video Email marketing Email broadcast Autoresponders Post to Social Media Sites Upload to Video Directories
  19. Scenario – Agent Wants to Win Listing By using Animoto, the agent can quickly create a professional video to promote the property Benefits: Quick & Easy to Create Low Cost Separates agent from competition
  20. Scenario – Increase # of Agents By creating a series of video emails, broker can consistently contact potential recruits using the power of email automation.
  21. Other Video Ideas “Search for Homes” Video Seller Home Value Reports Testimonials Video at Closing Home Tours of Listings Pre-Listing or FSBO Videos Seller Reduction Video Comparative Analysis Video First-Time Homebuyer Series Local Events Market Updates Neighborhood Tours Tutorials & “How-To” Videos Contracts (walking them through the process) Contests FAQ’s
  22. Lastly – Don’t forget…. Please review the Virginia Real Estate Regulations on Advertising & Social Media Policies