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M A R C U S. 8. CONTINUOUS REINVENTION. Learning Objectives.

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Presentation Transcript
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8

CONTINUOUS REINVENTION

learning objectives
Learning Objectives
  • Reviewing and summarizing the analytical approach to achieving sustained competitive advantage (SCA) presented in the book, which involves external and internal analysis followed by a series of moves related to timing, cost, differentiation, business scope, globalization, innovation and entrepreneurship.
  • Being aware that this approach to SCA must be carried out constantly and that a firm’s strategy must be regularly reinvented.
learning objectives continued
Learning Objectives(Continued)
  • Understanding judo as a strategy, which involves rapid movement to sweet spots followed by defense of those spots against competitors’ inevitable encroachments.
  • Providing examples of how firms have reinvented their strategies through such means as achieving greater closeness to customers, bridging supplier-customer gaps, and putting in place smart business designs.
ex 8 2 matched pairs of companies showing competitive advantage and disadvantage selected
Ex. 8.2Matched Pairs of Companies Showing Competitive Advantage and Disadvantage(selected)
a strategic approach to the dilemma
A Strategic Approach to the Dilemma

SCA = EA + IA + M

SCA = Sustained Competitive Advantage

EA = External Analysis

IA = Internal Analysis

M = Moves that the strategist can take

a strategic approach to the dilemma continued
A Strategic Approach to the Dilemma(Continued)

EA = 5F + MF + SA

EA = External Analysis

5F = Five Forces

MF = Macroenvironmental Forces

SA = Stakeholder Analysis

a strategic approach to the dilemma continued1
A Strategic Approach to the Dilemma(Continued)

IA = 7S + VC + RCC

IA = Internal Analysis

7S = Seven Ss

VC = Value Chain

RCC = Resources, Capabilities, and Competencies

a strategic approach to the dilemma continued2
A Strategic Approach to the Dilemma(Continued)

BS = T+ P

BS = Business Strategy

T = Timing of the moves a firm might make

P = Positioning

a strategic approach to the dilemma continued3
A Strategic Approach to the Dilemma(Continued)

CS = MAD

CS = Corporate Strategy

MAD = Mergers, Acquisitions, and Divestitures

a strategic approach to the dilemma continued4
A Strategic Approach to the Dilemma(Continued)

GS = GE + OS

GS = Global Strategy

GE = Global Expansion

OS = Outsource

a strategic approach to the dilemma continued5
A Strategic Approach to the Dilemma(Continued)

IS = O + C

IS = Innovation Strategy

O = Opportunities

C = Commercialization

a strategic approach to the dilemma continued6
A Strategic Approach to the Dilemma(Continued)

SCA = [EA + IA] + [BS + CS + GS + IS]

SCA = Sustained Competitive Advantage

EA = External Analysis

IA = Internal Analysis

BS = Business Strategy

CS = Corporate Strategy

GS = Global Strategy

IS = Innovation Strategy

ex 8 8 where can value chain dominance be established
Ex. 8.8Where Can Value Chain Dominance Be Established?

Company Infrastructure

Support

Activities

Human Resources

Materials Management

Outputs

Research and

Development

Marketing

And Sales

Production

Service

Inputs

Primary Activities

smart designs
Smart Designs

To create smart business designs, strategists must think in terms of customers, suppliers, distribution channels, and competing value chains.

Smart designs rest on a willingness to regularly reassess them; they cannot be taken for granted.