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Delicious Designs

Delicious Designs . Statement of Purpose. Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area I nform our investors of our vision, purpose, and plan Delicious Designs applied for a $1.3 million loan . Executive Summary.

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Delicious Designs

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  1. Delicious Designs

  2. Statement of Purpose • Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area • Inform our investors of our vision, purpose, and plan • Delicious Designs applied for a $1.3 million loan .

  3. Executive Summary • Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area. • We will provide a variety of customizable baked goods, which will distinguish Delicious Designs from other businesses.

  4. Mission Statement Our purpose for Delicious Designs is to be the most satisfying and delectably unique bakery on the east coast.

  5. Business Objectives • Local bakery then expand regionally • Grand Opening target date December 15, 2011 • Our annual sales $1.5 million in the first year • Introduce customizable baked goods

  6. Company Description • Delicious Designs is a corporation that specializes in delicious pastries, including cupcakes, pies, cakes, and other natural deserts.

  7. Company Personnel

  8. Analysis of Real Industry • Competition • Local bakeries • Home bakeries • Trends • Customization

  9. Analysis of Virtual Industry • Competition • Delightful Sugar Sweets • Space Cakes • Straight Out of the Kitchen • Specialized online ordering

  10. Marketing Plan - Product • Cupcakes • Cookies • Brownies • Donuts • Muffins • Assorted Drinks A BIG DELIGHT IN EVERY BITE!

  11. Marketing Plan - Price • Price Menus • Corporate Menu – online • Extra Large Cupcake Tray – 6 Dozen $250 • Extra Large Brownie Tray – 6 Dozen $120 • Store Menu - in store

  12. Marketing Plan - Placement • The Delicious Designs storefront is located in Newport News, Virginia. • Customers can purchase product in the store or online.

  13. Marketing Plan - Promotion • Advertising • Radio, billboards, internet • Customized Gift Baskets • Bridal Shows • Business Packages • Free Samples • Coupons

  14. Target Market • We will target individuals and companies. • Adolescents • Young Adults • Small Businesses

  15. Market Segmentation • Bridal Market • Small Business Catering

  16. SWOT Analysis Internal Audit • Strengths • Unique Style • Location External Audit • Opportunities • Customization • Store Layout • Weaknesses • New business • Competition • Threat • Competition

  17. Company Risks • Competition • Lack of Funding • Lack of Profit

  18. Business Layout • Provide customers with a colorful and friendly environment, safe and pleasant for all ages.

  19. window display Window display door tsh tsh bench bench tbl tbl bench bench tbl tbl tsh tsh Pastries display/ customize pastries counter?/cash registers beverage beverage Menu board Kitchen entrance storage/closet oven oven office counter Decorating counter Fridge/freezer Fridge/freezer counter backdoor Back door

  20. Location • Jefferson Commons in Newport News, Virginia • Wonderful location, near I-64, Williamsburg • Wide variety of shoppers and tourists • Panera only bakery in shopping center

  21. Open House • Offer Menchville Students an opportunity to try our products before the grand opening • Accepted online and in-person orders • Most Popular Items: Cupcakes and Brownies • Sales Totaled $10,485

  22. Financials

  23. Balance Sheet

  24. Income Statement (1 Year)

  25. Sales

  26. Gross Profit

  27. Net Income

  28. 3-Year Projected Income Statement • Shows the costs/expenses associated with the revenue. • Provides an estimation and a goal. • Estimated increase in sales annually. • Provides room for growth, as sales increase.

  29. Income Statement (3-Year)

  30. 1-Year Projected Cash Flow Statement • Shows the individual months goals for the year. • Our income exceeds expenses for gross profit. • Colder and Holiday months will generate more profits • Summer months may cause a decrease in income

  31. Break Even Analysis • Prices have been calculated specifically, for profit. • Goals could be stressful, but are achieveable.

  32. Break Even Analysis

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