Population Health for Health Professionals. Part III. Learning and Models of Behavior Change. Major Variables in Behavior Change. Knowledge Skills Beliefs Attitudes Values. Health Belief Model. INDIVIDUAL PERCEPTIONS MODIFYING FACTORS LIKELIHOOD
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Models of Behavior Change
INDIVIDUAL PERCEPTIONS MODIFYING FACTORS LIKELIHOOD
Perceived benefits of
to prevent action
Likelihood of taking recommended preventive health action
Cues to Action
Relative severity of the health problem.
E.g. Seriousness of hepatitis encourages individuals to get the hepatitis vaccine.
Nature and intensity of perceptions affect willingness to take preventive action.
Nature and intensity of perceptions affect willingness to take preventive action.Categories of Belief
Diane B. Wilson EdD, RD
Mary S. McLellan MS,RD
Medical University of South Carolina