Content Marketing. Laurie Macomber Owner Blue Skies Marketing #FCIP . What IS Content Marketing? . It’s YOU in the driver’s seat! Brands act like the publishers Provide quality content to gain Awareness Interest Desire Action . When Did This H appen? .
Blue Skies Marketing
Started with SEO (Search Engine Optimization)
Then came SOCIAL MEDIA
Marry SEO and Facebook and you get
Blog mentions in the feeds of your FB fans
What else do you need?
UNIQUE and USEFUL Content!
Website & Blog
“Having the content your audience needs
Delivered in all the places they go!”
- Content Marketing Institute