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Jim. Jim جيم 吉姆 ג ' ים िजम ジム 짐 Джим. BIG Data. What it is. Where it is going. How it could transform your news business. Jim جيم 吉姆 ג ' ים िजम ジム 짐 Джим. The Russian view.

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Jim

Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим

big data

BIG Data

What it is.Where it is going. How it could transform your news business.

Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим

the power of big data the old reader myth uk
The power of big dataThe old reader myth (UK)
  • Over last 50 years young readership has fallen by over 60%.
  • Readership among the over 65’s has fallen by 19%.
  • People read most when they are youngest and read less as they get older.
  • The rate of cohort decline is accelerating
    • From 6% through the seventies’s, to 28% in the naughties.

Source: CHISHOLM Analysis UK National Readership Survey, IPSOS

the power of big data monthly online usage usa

FACT!

Newspapers account for:

57% of web users

0.9% of total pages viewed

1.6% of pages per visitor

The power of big dataMonthly online usage USA

Source: Comscore

the power of big data the internet myth global

FACT!

No statistical evidence that the internet is damaging circulation

Country by country, analysis shows positive link

Four national, title by title analyses show no link

Position confirmed by Reuters Institute study in 7 countries

The power of big dataThe internet myth (Global)

Macro level

Positive correlation

Micro level

No correlation

Sources: Chisholm, UK ABC, UK eABC, Reuters Institute.

what is data journalism phillip meyer 1970
What is data journalismPhillip Meyer 1970!
  • First published in 1972.
  • The use by reporters of social science research techniques to increase the depth and accuracy of major stories.
  • Fully updated, fourth edition.
  • Using new technology to analyze data and provide more precise information in easier-to-understand forms.

http://www.amazon.co.uk/Precision-Journalism-Reporters-Introduction-Science/dp/0742510883/ref=sr_1_1?s=books&ie=UTF8&qid=1370251489&sr=1-1&keywords=precision+journalism

the application of big data for social change represents a relatively new trend
“The application of big data for social change represents a relatively new trend.”

The Guardian, 30 May 2013

The Guardian, 1821

what is data journalism creation and execution
What is data journalismCreation and execution

http://en.wikipedia.org/wikipedia Marko Lorenz 2010

http://onlinejournalismblog.com Paul Bradshaw 2011

big data big connections
Big dataBig connections

Content

Audience

Customers

Audience

putting big data to work news media intelligence hub
Putting big data to workNews media intelligence hub
  • Central unit holding all market and library
  • Share resources:
    • Prospect databases
    • Marketing research
    • Financial research
    • Story content
    • Story names
  • Linkage tools between systems

Content

Communicators

Consumers

Financial

knowledge

slide20

Jim

Jimجيم 吉姆 ג 'יםिजम ジム 짐 Джим

jim@jimchisholm.net