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The beginning. O f a big. change. Pronósticos for Public Assistance. Pronósticos is and will be. A solid institution,. s ecure and committed. Leader in conducting games and sweepstakes in Mexico. We continue to seek. More resources. for disadvantage. Mexicans. Since almost 35 years,.

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Presentation Transcript
slide1

The beginning

Of a big

change

Pronósticos forPublicAssistance

slide2

Pronósticos is and will be

A solid institution,

secure and committed

LeaderinconductinggamesandsweepstakesinMexico

slide3

Wecontinuetoseek

More resources

for disadvantage

Mexicans

slide4

Sincealmost35years,

An Institution of and for

MEXICANS

slide5

Pronósticosthroughoutits

historyhasprovided

$24,954.4

million pesos

for the Public Assistance

slide6

Of every peso for sales, Pronósticos

has earmarked78 cents to México,

trough:

Public

assistance

Sales

commission

Taxes

Prizes

slide7

An Institution

that fulfills

dreams

slide8

In10years:

28,530

millon pesos in prizes

15,329sweepstakes of its12 products

9,319million

of transactions

995million of winning tickets

slide9

Anoptionforincrease

theincomeof:

10,000

sales agencies

who have received in comissions over the

last decade, 7,996.5 million pesos

(615 million US dollars)

slide10

In2012,inaccordancewiththe

MinisteryofEconomyPronósticos

developedthesalesagenciessupport

program

3,000

Benefit

sales agencies on

the first stage, and

13.5 million pesos budget

(1 million US dollars)

slide11

Pronósticosisa

greatinstitution

And after a

deep

diagnosis

We detected big issues

slide15

Thechallengesare:

Increase sales

Atract new segments

Develop and market growth

Improve the quality of our services

Homogenize the entire product family

Follow the trend of successful lotteries

in the world

Offer the best shopping experience

slide16

And we decided

to relaunch

Pronósticos

Commercial strategy; Image and Logo

slide17

Because

It's imperative to preserve

and renew the public confidence

It should maintain its leadership offering

the best shopping experience:

Better products and services

Safer and reliable processes

slide18

The first step

ofthe

Big change:

"Our Logo"

slide21

Also

refresh!

The Logo of

our main

product

slide24

Welaunchanew

advertisingcampaingto:

Emphasize our comminment

with publicassistance

Call to action

slide25

“¿¡Y si, sí!?”

"¿¡What, If!?"

slide26

Newwebpage

www.pronosticos.gob.mx

Based on a deep analisys of lotteries

web pages aroud the world

More atractive and friendly

for the audience

Spread our achievements and

communications

slide29

A new age

Living it together

to perform the dreams of

millions of

mexicans