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The Slowskys take on TV! - PowerPoint PPT Presentation
- By tori
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The Slowskys take on TV!. Callie Lessard Lindsay Taylor Brian Anderson. Character Promoters. Who knows the name of this gecko? Who knows the name of these turtles?. Brand Image. Do you think this created Top of Mind? Humor Nostalgia Use of animation spokesperson
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Presentation Transcript
Character Promoters
- Who knows the name of this gecko?
- Who knows the name of these turtles?
Brand Image
- Do you think this created Top of Mind?
- Humor
- Nostalgia
- Use of animation spokesperson
- CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.
Target Market
- College Students: Humor relates to our generation
- Parents: Role of the turtles plays a parents role
- Grandparents: Not technologically advanced
Interactive Relationship
- Online interactive website
- Set-up like a house, “home” feeling
- Scrapbook
- Bill’s sound lounge
- Karolyns Korner: Screen savers, Ringtones
- Loading bar awards
Media Ads
- Great commercials hold attention
- Dominates Market Share due to lack of competitive advertisement
- Special Offers (New & Current customers)
- Mail Pamphlet
Questions for you!
- DO YOU THINK THIS WAS EFFECTIVE MARKETING CAMPAIGN?
- Would these advertisements persuade you to switch internet providers?
