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The Slowskys TV Takeover: Humorous Nostalgia for Top-of-Mind Brand Image

Explore the quirky world of The Slowskys as they humorously promote their internet provider, engaging various demographics through nostalgia and animation. Experience their interactive website, media ads, and special offers while questioning the effectiveness of their marketing campaign.

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The Slowskys TV Takeover: Humorous Nostalgia for Top-of-Mind Brand Image

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Presentation Transcript

  1. The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson

  2. Character Promoters • Who knows the name of this gecko? • Who knows the name of these turtles?

  3. Brand Image • Do you think this created Top of Mind? • Humor • Nostalgia • Use of animation spokesperson • CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.

  4. Target Market • College Students: Humor relates to our generation • Parents: Role of the turtles plays a parents role • Grandparents: Not technologically advanced

  5. Interactive Relationship • Online interactive website • Set-up like a house, “home” feeling • Scrapbook • Bill’s sound lounge • Karolyns Korner: Screen savers, Ringtones • Loading bar awards

  6. Media Ads • Great commercials hold attention • Dominates Market Share due to lack of competitive advertisement • Special Offers (New & Current customers) • Mail Pamphlet

  7. Questions for you! • DO YOU THINK THIS WAS EFFECTIVE MARKETING CAMPAIGN? • Would these advertisements persuade you to switch internet providers?

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