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Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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newspapers appeal to different reader demographics
Newspapers appeal to different reader demographics

Younger (18-34)

All Newspapers

C2DE

ABC1

Older (35+)

Source: NRS

online readers have different profiles to the print versions
Online readers have different profiles to the print versions

Younger (18-34)

All Newspapers

ABC1

C2DE

Older (35+)

Source: UKOM

daily newsbrand readership
Daily newsbrand readership

(Print & Online) 000s

7,468

+8.7%

6,550

+46.8%

3,633

3,116

+2.5%

+10.2%

2,164

2,451

1,833

+125.5%

1,338

1,221

+54.9%

+12.2%

+2.7%

+5.5%

916

411

+103.5%

+30.8%

Source: NRS PADD: NRS Apr12-Mar13 + comScoreMar2013

weekly newsbrand readership
Weekly newsbrand readership

(Print & Online) 000s

13,212

11,550

+8.2%

+34.7%

8,127

+5.1%

6,522

+14.5%

4,917

5,446

3,906

+69.3%

3,257

+99.5%

+11.8%

2,656

+5.2%

2,812

+16%

1,682

+93.1%

+44.2%

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

monthly newsbrand readership
Monthly newsbrand readership

(Print & Online) 000s

21,771

19,024

+16%

+68.4%

14,629

12,601

12,096

11,259

+11.2%

+192.1%

+34.6%

7,849

+156.2%

6,274

5,563

+25.8%

4,808

+7.9%

+35.5%

+153.5%

2,861

+63.5%

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

newsbrand monthly readership
Newsbrand Monthly Readership

Millions

Total Monthly Reach

42.0m

Total Monthly Reach

39.9m

Total Monthly Reach

39.7m

Total Monthly Reach

39.5m

6%

3.7m additional

reach with online

19m

(online total)

38.4m

(print total)

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

*NRS print only figures (NRS PADD data not available pre 2012)

total newsbrand reach
Total Newsbrand Reach

Print & Online - millions, % of all adults

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

readership by age
% Readership by age

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

readership by gender
% Readership by gender

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

readership by social grade
% Readership by social grade

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

readership by working status
% Readership by working status

Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013

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