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Blogs 101. Reading, Writing & Finding. What makes a blog…a blog?.

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blogs 101

Blogs 101

Reading, Writing & Finding

what makes a blog a blog
What makes a blog…a blog?

“When I meet big honchos, important people involved in the web, I ask them if they have a web page, and they point me to their magazine. I don’t really care about the magazine’s top five hotsites for the week, I want to know what the guy thinks is cool. How did he get to be on top? Who is there with him? Tell me about yourselves. Otherwise, I’m gonna get bored and look for someone who is telling me something heartfelt, not something market driven.” – Justin Hall (1996)

what makes a blog a blog1
What makes a blog… a blog?
  • Tone
    • Conversational
    • Informational
  • Frequency
    • Updated regularly – at least 3 x week
  • Topics
    • Anything as long as you adhere to the above and are always…. TRANSPARENT
finding blogs
Finding Blogs
  • Blog search engines
    • Google Blogsearch, Technorati, Icerocket
  • Search by keyword
measuring influence
Measuring Influence
  • What does it mean to be influential?
    • Authority, Trust, Reach, Engagement
  • Tools
    • Alexa
    • BlogLevel
following blogs
Following Blogs
  • RSS (Really Simple Syndication)
  • RSS Readers
    • Google Reader (web based)
    • Feedreader (application)
blog metrics
Blog Metrics
  • Why are blog metrics important?
    • Measure influence
    • Signal to other readers & people of influence
  • Unique Monthly Visitors
    • Compete, Quantcast
  • Link clicks
attracting readers
Attracting Readers
  • Tagging
  • Update content regularly
  • Links – how many other web platforms link to your blog = best way to increase visibility
  • Be YOURSELF
  • Include rich content
rich content photos podcasts videos
Rich Content: Photos, Podcasts & Videos
  • Photos
    • http://www.motomachicakeblog.com/photoblog/
  • Podcasts:
    • Regularly updated audio clips that provide unique commentary around a topic (an audio blogpost).
      • Updated daily, weekly or monthly
      • Can be downloaded via iTunes.
      • 6th Annual Podcast Awards – Best Produced Podcast http://www.radiolab.org/
  • Vlogs:
    • Video blog posts that provide unique commentary.
      • Hosted on blogs, video sharing sites (YouTube)
      • Allow for a more compelling storytelling.
      • Voted best tech vlog at Vloggies - http://video.gearlive.com/
      • …and just for laughs…http://animalsbeingdicks.com/