Tips for your Internet Marketing Campaigns - PowerPoint PPT Presentation

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  1. Tips for Your Internet Marketing Campaigns www.toputop.com

  2. Tips for your Internet Marketing Campaigns • Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company. • Internet Marketing is also called as online marketing, Internet advertising, web marketing, e-Marketing. Internet Marketing can do… • To generate worldwide internet presence of a company or an organization. • It can give exposure to the outside corporate world. • It can generate sales leads • It can give fast response and information request to the potential buyers. • To build a confidence to the customer www.toputop.com

  3. Top Phases in Internet Marketing : First know who your customer is and what is your offer? • Density • Proximity • Saturation • Depth • Phase 1 : Research your Market • Phase 2 : Prepare an Analysis • Phase 3 : Prepare a Strategy • Phase 4 : Monitor your Performance Four Important Factors can Influence Your Internet Marketing Success: www.toputop.com

  4. Importance of Internet Marketing: • Home potential buyers will always use internet to buys product. • Buyer can have a clear visual pictures and description about your product or service. • Instant purchase transaction is easy. • Reference to your website is easy. • It will impact productivity of your company • It can increase your Brand Identity www.toputop.com

  5. Key Necessary Steps to Have Success in Internet Marketing : • Web Application Related : • Website with easy navigation systems • Good Quality Content • Clear User Interface • Content management System • Web based customer support • Live chat application • Secure transaction support • Affiliate and reseller marketing system • Landing Page • Forum / Message board www.toputop.com

  6. Key Necessary Steps to Have Success in Internet Marketing : 2. Multimedia Online Marketing Collaterals : • Video & Audio explanation of your product or service • Banners and skyscraper advertising • Pop up ads • Pay Per Click Advertising • Opt - in newsletter service • Link exchange program www.toputop.com

  7. Where you need to spend your Money in Internet Marketing : Best Key Players are • Google Adwords, Google Adsense, Google base, Google Catalogs • Yahoo Search Marketing, Yahoo Stores • MSN Search beta • Next - Tag • LookSmart • Business.com www.toputop.com

  8. Tips for your Internet Marketing Campaign : Consider Google Adwords • Target right audiences • Research your keywords • Test multiple ads one by one • Include targeted keywords in your ads • Drive traffic to relevant Landing Page www.toputop.com

  9. Tips for Your Internet Marketing Campaigns www.toputop.com