Successful implementation of Internet Marketing - PowerPoint PPT Presentation

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  1. Successful Implementation of Internet Marketing www.toputop.com

  2. Successful implementation of Internet Marketing Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company. Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing. Internet Marketing can do… • To generate worldwide internet presence of a company or an organization. • It can give exposure to the outside corporate world. • It can generate sales leads • It can give fast response and information request to the potential buyers. • To build a confidence to the customer www.toputop.com

  3. Top phases in Internet Marketing : First know who your customer is and what is your offer? Phase 1 : Research your Market Phase 2 : Prepare an Analysis Phase 3 : Prepare a Strategy Phase 4 : Monitor your performance Importance of Internet Marketing : • Home potential buyers will always use internet to buys product. • Buyer can have a clear visual pictures and description about your product or service • Instant purchase transaction is easy. • Reference to your website is easy. • It will impact productivity of your company • It can increase your Brand Identity www.toputop.com

  4. Key steps in Internet Marketing : • Web Application Related : • Website with easy navigation systems • Good Quality Content • Clear User Interface • Content management System • Web based customer support • Live chat application • Secure transaction support • Affiliate and reseller marketing system • Landing Page • Forum / Message board next page conti … www.toputop.com

  5. Key steps in Internet Marketing : • Multimedia Online marketing collaterals • Video & Audio explanation of your product or service • Banners and skyscraper advertising • Pop up ads • Pay Per Click Advertising • Opt-in newsletter service • Link exchange program www.toputop.com

  6. Factors for Internet Marketing Success : • Density • Proximity • Saturation • Depth Spending Money Vs Internet Marketing : • Best key players are • Google Adwords , Google Adsense , Google base , Google Catalogs • Yahoo Search Marketing , Yahoo Stores, • MSN Search beta • Next-Tag • LookSmart • Business.com www.toputop.com

  7. Tips for your Internet Marketing Campaign: Consider Google Adwords • Target right Audiences • Research your keywords • Test multiple ads one by one • Include targeted keywords in your ads • Drive traffic to relevant Landing Page www.toputop.com

  8. Successful Implementation of Internet Marketing www.toputop.com