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Branding & Corporate Identity - PowerPoint PPT Presentation

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Branding & Corporate Identity

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Branding & Corporate Identity

Website :

branding corporate identity
Branding & Corporate Identity :

Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value

Branding is a well defined process, not a task

Branding is personality of a company.

In branding there are two most important elements :

  • Positioning
  • Identity

"Brand Identity is very important for your Business“

Website :

purpose of brand
Purpose of Brand :

It can Inspire the organization

It can Motivate

It can Connect

It can Simplify

It can Inform and engage

Aspects of Brand :

  • Your Brand Image
  • Your Brand Identity
  • Your Brand Position

"Branding plays a key role for Business Growth"

Website :

corporate identity
Corporate Identity :

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts :

  • Corporate Communication
  • Corporate Value
  • Corporate Design

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corporate identity guidelines
Corporate Identity Guidelines :

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules :

Logo protection Zone/spacing should be maintained

Use of Logo Colors should be minimum

Logo Variations - Minimum Size Use, Web safe & PowerPoint

Digital File Formats Compatible - IBM Compatible, Macintosh Compatible

It should be well fitted to the promotional items

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6 important elements for brand identity
6 Important Elements for Brand Identity :
  • Color
  • Font
  • Alignment




Benefits of having a brand identity for a company :

  • To look Bigger to the outside world
  • To attract clients
  • To create a brand yourself
  • To convey that you are well established
  • To explain your thoughts and vision

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Branding & Corporate Identity

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