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Branding & Corporate Identity

Dotndot.com is full-service strategic design firm specializing in creative designing. We focus on creativity executing the specific communication objectives of our clients. Our extensive experience helping companies of various size and markets with branding and communication issues enables dotndot.com to help implement single projects or entire campaigns with equal ability. http://www.dotndot.com

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Branding & Corporate Identity

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  1. Branding & Corporate Identity Website : www.dotndot.com

  2. Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. In branding there are two most important elements : • Positioning • Identity "Brand Identity is very important for your Business“ Website : www.dotndot.com

  3. Purpose of Brand : It can Inspire the organization It can Motivate It can Connect It can Simplify It can Inform and engage Aspects of Brand : • Your Brand Image • Your Brand Identity • Your Brand Position "Branding plays a key role for Business Growth" Website : www.dotndot.com

  4. Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Identity is 3 parts : • Corporate Communication • Corporate Value • Corporate Design Website : www.dotndot.com

  5. Corporate Identity Guidelines : It is also called a Brand Identity of a company. Brand Identity should follow consistent rules : Logo protection Zone/spacing should be maintained Use of Logo Colors should be minimum Logo Variations - Minimum Size Use, Web safe & PowerPoint Digital File Formats Compatible - IBM Compatible, Macintosh Compatible It should be well fitted to the promotional items Website : www.dotndot.com

  6. 6 Important Elements for Brand Identity : • Color • Font • Alignment Name Logo Tagline Benefits of having a brand identity for a company : • To look Bigger to the outside world • To attract clients • To create a brand yourself • To convey that you are well established • To explain your thoughts and vision Website : www.dotndot.com

  7. Branding & Corporate Identity Website : www.dotndot.com

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