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The Study of Software Radio ソフトウエア無線に関する研究. Pricing in Mobile Communication - Present. Fixed-Rate Pricing Simple but not suitable for dynamic environment Offer of cheap rate during off-peak time but independent to the network conditions Poor balance of demand and supply

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Presentation Transcript
the study of
The Study of Software Radioソフトウエア無線に関する研究
pricing in mobile communication present
Pricing in Mobile Communication - Present
  • Fixed-Rate Pricing
    • Simple but not suitable for dynamic environment
    • Offer of cheap rate during off-peak time but independent to the network conditions
    • Poor balance of demand and supply
      • High demand less supply
        • Poor network management
  • Solution to maintain the demand (higher demand)
    • Cell-splitting and frequency re-use
    • Dynamic channel allocation or alternate routing
    • Adaptive cell-sizing algorithm
pricing in mobile communication current
Pricing in Mobile Communication - Current

Source:http://www.nttdocomo.co.jp http://www.kddi.com http://www.vodafone.jp

NOTE: NO PRICE OR PLAN COMPARISON AMONG OPERATORS

consumers behavior and price factor

DEMAND

PRICE

Consumers’ Behavior and Price Factor
  • Human Behaviors
    • Higher demand makes lower supply.
    • High price makes less demand.

Price

Demand

Supply

of network resource

  • Network management is needed to the balance of the network resources

Source: 2004 南沢, SHIMAMOTO LAB, GITS

dynamic pricing scheme concept
Dynamic Pricing Scheme - Concept
  • Motivation
    • Action of users:
      • Acts without the knowledge of system condition
      • Price sensitive
  • Concept
    • Price varies with the level of system congestion
      • Higher congestion level increases the price/call
        • Higher price makes call duration shorter
      • Call blocking probability reduces
      • More call generation during less congestion period due to cheaper price
        • Lower price makes call duration longer
selectable operator scheme
Selectable Operator Scheme

Op. A

Op. B

Op. C

Op. X

User 2

User Y

User 1

USIM

USIM

USIM

OSVM

OSVM

OSVM

OSVM (Operator Selection Virtual Machine )

USIM (Universal Subscriber Identity Module)

selectable operator scheme1
Selectable Operator Scheme

Op. B

Ack

Op. A

Op. C

AP

Ack

Ack

AP

AP

Conf. A

Conf. C

A. Detection of the Closest Base Station

B. Number of Resources Available

C. Cost Service

dynamic pricing scheme in multi operator environment
Dynamic Pricing Scheme in Multi-operator Environment
  • Basic concept
    • The network determines the present price for a call in each operator and suggests the best price usually cheaper one with acceptable QOS.
    • In this scheme mobile users will have a optionto choose the operator while initiating the call.
    • This will allow all the operators in the system in maintaining the network resources, serve the better QOS and services to the subscribers in cheaper price.