Paid Ads: PPC Specialist, Paid Search Manager, SEM Manager, Display Advertising
Digital marketing promotes products/services using the internet and digital tech (websites, social media, search engines, email, apps) to reach & engage audiences, build brands, generate leads, and drive sales, using data for targeted, measurable campaigns unlike traditional methods. Key tactics include SEO, content marketing, PPC, email, social media, and data analytics to create personalized customer journeys across devices.
