Top 6 Reasons Why You Should Integrate Experiential Marketing

1. Top 6 Reasons Why You Should Integrate Experiential Marketing If you aren’t familiar with the term experiential marketing, you may have already experienced it without even realizing it. Experiential marketing is an effective way to reach your target audience by getting them to interact directly with your brand or product through memorable, immersive experiences. It’s so effective that studies show that customers who experience a brand in-person are more likely to buy than customers who learn about it only through traditional advertising channels like print, radio and television. Here are some of the top reasons why you should integrate experiential marketing into your marketing strategy. It Creates An Emotional Connection In our technology-driven society, it’s easy to forget that people make decisions based on emotion. The same things you might use to inform your opinion – facts, figures, statistics – are all important but not always enough. To get customers to buy and to create a loyal customer base that turns into brand ambassadors, marketers need to give their audience a reason to connect emotionally with their brands. When it comes down to it, customers aren’t likely to remember how much your product costs or how well it performs. Instead, they’ll remember how they felt when they used your product and what they liked most about using it. With experiential marketing you can help them create an emotional connection by creating memorable interactive experiences. It Gives People Something To Talk About There are a lot of ways to get people talking about your brand. However, one of my favorites (and most underused) tactics is experiential marketing. Instead of just putting up an ad, experiential marketing gets you outside and actively doing something with your customers in real-time. The reason why you need to love experiential marketing so much is because it gives people something to talk about afterwards—and even share on social media. Sure, they could have just read a book or watched TV instead of participating in an activity with you, but they didn’t – they chose to participate and talk about what happened afterward! It's Sustainable While other forms of marketing come and go, experiential marketing is something that lasts. In today's increasingly digital world, it's refreshing to find a strategy that can engage customers without technology. It Attracts New Audiences With all of our attention on social media and technology, it can be difficult to attract consumers who aren't actively looking for your product or service. Experiential marketing allows you to tap into new

2. audiences in a unique way while reinforcing your brand through various touch points throughout their experience. It Generates Buzz, Shares And Referrals Consistent, high-quality and visible customer experiences increase brand recall, customer loyalty and word of mouth. In fact, 84% of consumers have made a recommendation about a product or service based on their experience. A study by IBM revealed that 92% of consumers said they’d pay more for better service; 80% were willing to pay more for products and services if they came with better service. Bottom line: People want an exceptional experience, they talk about it, and they’re willing to pay extra for it. That’s one reason experiential marketing delivers 30 times higher ROI than traditional channels like advertising and direct mail. Humanize Your Brand People often say, People don't buy from companies, they buy from people. Well, if that's true, how do you humanize your brand and make sure potential customers connect with it on a personal level? One way is through experiential marketing. With experiential marketing, instead of just communicating to them through ads or billboards, you engage with them personally. This can be done in a number of ways; however, one thing is certain: it's more effective than traditional forms of marketing because it takes away some of the barriers between your brand and your customers. Whether you do employee contests or contests for regular customers who visit your physical location - experiential marketing helps get to know who your customers are.