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Inspiring the Ultimate Relationship

Learn how to cultivate and maintain strong relationships with donors by exhibiting qualities of a good non-profit partner, connecting with similar interests and values, and being a good listener. Inspire donors to become more deeply involved and committed to your organization's mission.

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Inspiring the Ultimate Relationship

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  1. Inspiring the Ultimate Relationship

  2. Acquaintances

  3. House Party

  4. Friends

  5. Qualities of a Friend Similar Interests Similar Values Not Too Needy Good Listener Helpful Respectful It’s not all about Them

  6. Committed Partners

  7. Our Professional Relationships are not unlike Our Personal Relationships

  8. Inspiring the Ultimate Relationship

  9. Cultivating Donors Inspiring the Ultimate Relationship

  10. Donor Development

  11. Initial attraction

  12. Introductions What do they know about your organization and mission? How long have they been in the community? What brought them to this place?

  13. Listen carefully. What are they passionate about? What are their concerns? What’s important to you?

  14. Learn about each other Share the latest efforts of your organization – focus on the topics they’ve identified as their interests

  15. Qualities of a Good Non-Profit Partner Similar Interests Similar Values Not Too Needy Good Listener Helpful Respectful It’s not all about The Organization

  16. Begin to trust and get more deeply involved Invite them to events or meetings Invite them to tour your facility or volunteer Connect them with other programs in your organization Take note of topics that are important to them

  17. Inspire them to get more involved.

  18. Synergy – Partnership

  19. Committed Partners

  20. We are constantly building our relationships

  21. Development is not begging people for money – it’s inspiring them to get more involved.

  22. Your impact.

  23. Your stories.

  24. Your Elevator Speech

  25. Donors Want To be a part of the solution

  26. Solicitation An invitation to the party!

  27. Provide Opportunities to Give Web Site Email Signature Newsletter E-Blasts Facebook/Social Media Direct Appeal

  28. Stewardship Nurturing your relationships

  29. When our supporters are merely acquaintances, it’s easy for them to step away without another thought.

  30. The greatest gift we can give our supporters is knowing them.

  31. Retention. It’s easier, less expensive and more valuable to keep the donors we have.

  32. Retention. 2008 – 50% 2017 – 45.5%

  33. Donors Want Prompt, personal acknowledgement To know their gift was used as intended Measurable results *Penelope Burk, Donor-Centered Fundraising

  34. More Engaged = Longer Relationship Longer Relationship = More likely to become deeply involved in the organization

  35. Welcome them to the Party!

  36. Thank, Thank & Thank Again Phone Calls Personal Notes Emails Share Stories Notes from Clients Invitations Giving Clubs

  37. Your Job: Inspire the Ultimate Relationship

  38. Resources Gail Perry – Fired Up Fundraising https://www.gailperry.com/ GuideStar Blog https://trust.guidestar.org/ Sandy Rees – Get Fully Funded http://getfullyfunded.com/blog/

  39. Thank You Liz Sheahan, BSW, MA VP, Development Jacobs & Cushman San Diego Food Bank LSheahan@SanDiegoFoodBank.Org 858-863-5129

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