Social Media 110. Learning more about Facebook and Twitter. Agenda. Introduction What we’ve covered in the Social Media webinar series so far Agenda for this call Facebook How Facebook ranks your page
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Learning more about Facebook and Twitter
Why do all of this?
Instruct fans to:1. Go to your favorite Facebook Pages and hover over the “Like” Button.2. Make sure the “Show in News Feed” is checked.3. To organize your favorite pages and make it easier to view them, create a list of them by clicking “New List…”4. Now that your list is made, each time you visit a page, just add them to the list by hovering over the "Like" button. 5. Your lists will show up on your home page in the left hand sidebar under “Interests”. Click the list and browse through what is happening.
Four metrics at the top of your Insights tab allow you to quickly assess the size and engagement of your audience:
The best way to get your audience to engage with your content and share it with friends is to understand what the people you’re reaching care about.
With Page Insights, you can:
For example, you can look at each of your posts and see the ones that are getting the most virality. Post more of this type of content if you want to increase the number of people talking about you.
You can highlight any post on your Page by starring it:
A pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner
Content curation is the organizing, filtering and making sense of information on the web and sharing the very best content with your network.