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Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr. overview. Organization History and Life Cycle External Environment Mission, Goals, and Strategies Organizational Culture and Management Interorganizational Relationships. History.

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Presentation Transcript
overview
overview
  • Organization History and Life Cycle
  • External Environment
  • Mission, Goals, and Strategies
  • Organizational Culture and Management
  • Interorganizational Relationships
history
History

1967: Air Southwest Co. is incorporated; later in 1971 the company name was changed to Southwest Airlines Co.

Rollin King and Herb Kelleher founded Southwest Airlines with one simple goal: To serve Dallas, Houston, and San Antonio with point-to-point flights.

  • “As company legend goes, the very first route map was drawn on a cocktail napkin during a meeting between Rollin King and Herb Kelleher.”
history1
History

Herb Kelleher, Attorney at Law (Co-founder)

  • 1967: Files application with TAC to serve DAL, IAH, & SAT.
  • Rival companies Braniff and Texas International serve the same areas; hence, they fought through the legal system to keep Air Southwest grounded.
  • Herb offers to represent Air Southwest’s appeal to the Texas Supreme Court. He charged no fees and paid any costs out of pocket.
  • 1970: Texas Supreme Court overturns lowers court ruling and clears Air Southwest for “take-off.”
history2
history

Lamar Muse: Joins Air Southwest in 1971 as President.

  • Sells promissory notes to raise $1.25M in funds for aircraft and startup costs
  • Makes agreement with Boeing to purchase three Boeing 737s (with Boeing holding 90% of the financing)
  • Hires “The Over the Hill Gang” (Dick Elliot, Jack Vidal, Donald Ogden, Bill Franklin)
  • Made initial public offering of stock (raising $6.5M in funds)
  • June 18, 1970: The “Love Airline” is born; starting service to DAL, IAH, & SAT.
history3
history

1975: LUV made ticker symbol on American Stock Exchange

1976: Southwest Airlines expands service to 5 new cities in one year.

1978: Southwest Airlines purchases Midway Airline as a wholly owned subsidiary and enters the Northeast U.S. market

1978: Muse resigns as President; Herb is asked to step in as Interim President, CEO, & COB.

1981: Herb Kelleher assumes the permanent position of President and CEO

history4
HISTORY
  • Herb Kelleher served Southwest Airlines from 1967-2007
  • Profitable for 37 years
  • Largest U.S. based airline (by passengers)
  • 547 Aircraft (Boeing 737)
  • 3400 Flights A Day
  • One of first airlines to have a website
  • First airline to offer automated ticket services
  • “Southwest Effect”- term coined by the Department of Transportation
external environment1
External Environment
  • Competition
  • Fuel Prices
  • Air traffic disasters
  • Customer demands
  • Economic downfall
  • Government Regulations
external environment2
External Environment

External SWOT Analysis

external environment3
External Environment

Porter’s 5 Forces

  • Threat of New Entrants (L)
    • Capital Intense
    • Government Regulations
    • Excess to distribution channels
    • Loyalty
  • Power of Buyers (H)
    • Switching cost
    • Differentiation of products
    • Information available
external environment4
External Environment

Porter’s 5 Forces Cont.

  • Power of Suppliers(H)
    • Switching costs
    • Good for Company’s success
  • Threat of Substitutes(M)
    • Rental Car Services
    • Rail
    • Bus
    • Ship
external enviornment
External Enviornment

Porter’s 5 Forces Cont.

  • Rivalry of Existing Firms (H)
    • Slow growth
    • Mergers
    • Competition
mission
Mission
  • The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride , and Company spirit.
  • To Employees:
    • We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer
goals
Goals
  • Low cost leadership
  • High customer service
strategies
Strategies
  • Low cost Leadership
strategies1

Chart on pg 73

  • http://www.nytimes.com/2010/11/21/business/21south.html
  • http://www.bloomberg.com/news/2010-09-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html
Strategies
  • Defender strategy
strategies2
strategies
  • Internal process approach
population ecology
Population Ecology

Organization Type

Dissimilar

Similar

Organization Relationships

Competitive

Cooperative