The Enabling Technologies of a Low Carbon Economy. The Potential of Cloud-Computing Project Review February 10 th , 2011 The Think, Play, Do Group, Imperial Business School Imperial College London , London SW7 2AZ, UK. Executive Summary (1).
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The Potential of Cloud-Computing
Project Review February 10th, 2011
The Think, Play, Do Group, Imperial Business SchoolImperial College London, London SW7 2AZ, UK
CO2e Millions of Tonnes
First members; new members welcome.
We have developed a 5-step analytical process to systematically analyse high potential enabling technologies in specific countries.
Scenario Analysis: “Best Case Potential Impact”
Scenario Analysis: “BaU Impact”
Recommend Actions to Drive Adoption
Apply GeSI model to assess the potential carbon abatement impact of the enabling technology assuming ‘broad adoption’.
Assess feasibility of enabling technologies:
Assess likely carbon abatement impact given current technological and adoption context.
Identify actions to overcome technological barriers:
Assess barriers to market adoption:
Identify actions to overcome barriers to adoption:
Carbon emissions created by the energy produced to power the Cloud Computing infrastructure and through the material acquisition, production, distribution and disposal of hardware
The primary enabling effect of Cloud = on-premise servers switched off
In scope: Switch off on premise servers
Out of Scope: dematerialisation
Out of Scope: e.g. Additional applications
In scope:Emissions of Cloud infrastructure
Out of scope: Cloud increases demand for computing
Out of Scope: Enterprises using on-premise servers for new capacity
How Accenture/WSP estimate the direct carbon abatement impact of Cloud
The overall emissions abatement can be described as follows:
Total emission abatement enabled by Cloud Computing
The total emissions created by Cloud Computing infrastructure
Net carbon emissions abatement enabled by Cloud Computing
Communications network, e.g., fibre optics
Data centre technology, e.g., clustered computers/mainframes
Operating platforms for on-demand
Complexity reduces clarity of the basic economic case
Costs are lowerbut we need real industry data
These factors are likely to further inhibit the depth and speed of adoption
These factors are likely to reduce/slow adoption
Given the complexity of the economic case and significant behavioural factors, Cloud adoption is likely to peter out before the mainstream adopts
Business as Usual Impact:
Global Economic Turbulence
Rise of Social Technologies
Rise of Mobile Technologies
Privacy and Data Protection Concerns
Note: A number of trends that support the adoption of Cloud Computing are also likely to drive the growth of the ICT sector, therefore, increasing Carbon Emissions.
Targeting strategies niche marketing to cross the chasm
Stimulate social networks
Helping to reduce cost or increase value of shift to energy efficiency
Use finding to sharpen strategy and shape policy to enable carbon abetment
Research 1 x technology in four EU countries
Present initial findings (inc. gaps in data and assumptions)
Assimilate feedback / conduct further research
Refine & Disseminate
Enact process for further refinement
If you would like more information on the project and coalition membership, or if you want to get involved, please contact:
The Think Play Do Group at Imperial College London