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The Development of Mobile Apps Companies

The Development of Mobile Apps Companies. UE4A 1098200020 Annabelle Lee. Proposed Research Topic. Find out how designers make money by Apps. Purposes. What are the ways customs prefer ? Will those successful ways let them move on in the future? 

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The Development of Mobile Apps Companies

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  1. The Development of Mobile Apps Companies UE4A 1098200020 Annabelle Lee

  2. Proposed Research Topic • Find out how designers make money by Apps

  3. Purposes • What are the ways customs prefer? • Will those successful ways let them move on in the future?  • If those ways succeeded, were there another ways can be a good strategy too? • May the Apps be used by people continuously in the future? 

  4. Purposes • Realize more • Be more conscious of the strategy • Whether those ways is available • The designers can survive continuously and lastly by the way or not.

  5. Background The Development in Taiwan • Five directions: • Service • Culture • Convenience • Government agency • Hardware& Telecommunications

  6. Scope • During the winter vacation (Jan.14 ~Feb.1) • One hundred pieces • Teenagers, college students and adults

  7. Theoretical framework Trends: • Be stronger • Having more open resources • Be more technical

  8. Theoretical framework • Apps for Charges • In-App Purchase • In-App Advertising • Combination of Reality Four Main Ways:

  9. Method Survey Questionnaire Three Main Points: • Whether the customers are interested • Why they are willing to pay • What are the factors? 1. Research about the ways 2. Do the questionnaires 3. Summarize some comments & information

  10. Limitations • The survival of the ways • More focus in Taiwan • Just a forecast

  11. References • http://mag.chinatimes.com/mag-cnt.aspx?artid=8128 • http://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http%3A%2F%2Fwww.moeaidb.gov.tw%2Fexternal%2Fctlr%3FPRO%3Dfilepath.DownloadFile%26f%3Dnews%26t%3Df%26id%3D2817&ei=gSiZUPHGD66fmQW_94GADA&usg=AFQjCNE_13gcSG_6truVXI0afAQfsPzf1A&sig2=_xB__v-dKMrMpnjMZ2pzRQ • Adrian Holzer and Jan Ondrus, Trends in Mobile Application Development, p.59

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