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Press Releases Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: What • A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. • Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks. Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Why • They are the ultimate branding tool • They are the ultimate credibility tool • They generate traffic • They efficiently tell the world what you and your company are doing Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: How • Web Based best providers: • www.prweb.com • www.prnewswire.com • www.rapidpressrelease.com Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Drill • Take out a piece of paper and lets write a press release • Down the left side of your paper lets write each of the following: • Headline (leave three spaces) • Intro (leave three spaces) • Source (leave three spaces) • Essentials (leave room for two paragraphs) • Quote (leave three spaces) • Anything else (leave three spaces) • Citation & Bio (leave three spaces) Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Headline • This is the most important element of the entire release • Most releases only ever get their title reviewed so if it isn’t good your release won’t get picked up • Elements: (you must have all three) • Announcement • Keyword • Brand Example: Business Author and Speaker Roger Bryan Announces New Sales and Marketing Event for Entrepreneurs Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Intro • This is a 2-3 sentence introduction to the overall topic of the release • Do not try to sell anything in this section nor should you have a call to action in this section • If the press agent looks past your title this will be the next thing they look at • You should use this section to establish social proof between your announcement and the later call to action Example: Business author, speaker, coach, Roger Bryan of RCBryan & Associates has announced a new sales and marketing event called “Sales and Marketing for Smart People,” a business event for entrepreneurs designed to help business owners in today’s market find sales success. Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Source • This is a very simple, important, and often overlooked element of a press release • The source is the party taking responsibility of the announcement • This could be you or your company • It has to be stated that you are making the announcement and why Example: The accomplished business coach will be hosting an event titled “Sales and Marketing for Smart People,” for entrepreneurs looking for real advice from real business coaches on how to take their business to the next level. Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Essentials • This is the body of the release • This is where you actually describe the value proposition of your release to the news agency in detail • Remember your audience here • You first need to convince the news agency that the release is viable news Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Quote • Always include a quote • This quote can come directly from the party in the announcement • It can come from a third party endorsement • Make sure to site your source if using third party endorsements Example: This will be the ultimate event for entrepreneurs to learn about marketing, "Sales and Marketing for Smart People" Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Anything Else The anything else section is left for any additional information you want to share This is a good place to lay a call to action Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Citation & Bio • Citation: • Business Name • Business Address • Business Phone • Business Email & Website • Bio: • 1-2 sentences talking about your achievements as they relate to the release Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Advanced • Press Releases are great for organic optimization • Using anchor texting (or the linking of a website to a press releases through a keyword) can boost your website for that relative search term very quickly • Example: Roger Bryan says if you are looking for a <a href=http://www.jtfoxx.com>business coach</a> you need to talk to JT Foxx Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

Press Releases: Questions? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

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