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Web 2.0 Era

Web 2.0 Era. Web 2.0 時代 ! 網路廣告趨勢觀察與解剖. What is Web2.0. 核心概念： 互動、分享與關係. .com → user 單向傳輸 → 雙向溝通. Web2.0 時代. 2005 年由 Tim O’Reilly 提出. Web 1.0  Web 2.0 DoubleClick-->Google AdSense Ofoto-->Flickr Akamai-->Bit Torrentmp3.com-->Napster Britannica Online-->Wikipedia

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Web 2.0 Era

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  1. Web 2.0 Era Web 2.0時代! 網路廣告趨勢觀察與解剖

  2. What is Web2.0 核心概念： 互動、分享與關係 .com → user 單向傳輸 → 雙向溝通

  3. Web2.0 時代 2005 年由Tim O’Reilly 提出 Web 1.0  Web 2.0 DoubleClick-->Google AdSense Ofoto-->Flickr Akamai-->Bit Torrentmp3.com-->Napster Britannica Online-->Wikipedia personal websites-->blogging evite-->upcoming.org and EVDB domain name speculation-->search engine optimization (SEO) Page views-->cost per click screen scraping-->web services publishing-->participation content management systems-->wikis directories (taxonomy)-->tagging ("folksonomy") stickiness-->syndication

  4. Web Design for Web2.0 眼球效應 vs. 使用者經驗

  5. Maslow Need-hierarchy Theory vs. Web 2.0 自我實現 Self-Actualization 尊重需求 Self-Esteem 視覺的創意表現 創意 Creativity 社交需求 Love 創新 Proficiency 更精進的使用性 安全需求 Safety 優使性 Usability 完整並友善的使用性 生理需求 Physiological 穩定度與效率表現 可靠性 Reliability Web 2.0 功能性 Functionality 是否具備所需功能

  6. Web2.0 成功案例 • Google • Wikipedia • YouTube • Flickr • Twitter • Plurk • facebook • 無名小站 • 瘋狂賣客

  7. Google 擊敗Web1.0模式的極簡化搜尋引擎

  8. Wikipedia效應關鍵點 _1. 百科全書 _2.搜尋引擎的發展 _3. Blog的興盛

  9. Wikipedia 萬丈高樓平地起的平民版大英百科全書

  10. YouTube 有史以來成長最快的網站

  11. YouTube廣告效應 _1. 從創意MV發跡的樂團-OK GO • Here It Goes Again • This Too Shall Pass • White Knuckles

  12. YouTube廣告效應 _2. 多才多藝Justin Bieber的發跡 • Keyboard Playing • Drums Playing • Guitar Playing-I'll Be • Guitar Playing-Cry Me a River • Singing-With You • Singing-Wait for You

  13. YouTube廣告效應 _3. Atomic Tom 的iPhone Live Show • 以iPhone樂器演奏新單曲Take Me Out在紐約地鐵live表演

  14. Flickr 用相片寫日記&交朋友 Web2.0下最傑出的相簿

  15. Plurk 你今天噗浪了嗎？ 亞洲地區紅翻天的micro blog

  16. facebook 從The Social Network電影一探facebook與Web 2.0

  17. 瘋狂賣客 反其道而行的叛逆行銷

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