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Persuasive Writing - PowerPoint PPT Presentation


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Persuasive Writing. What is it?. Definition:. Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way. This sounds like great writing! How do I do it?.

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definition
Definition:
  • Persuasive writing is a type of writing where an author tries to convince the reader to do something or think a certain way.
this sounds like great writing how do i do it
This sounds like great writing! How do I do it?
  • There are techniques in persuasive writing to help you become convincing.
  • You will learn six of them.
glittering generality
Glittering Generality
  • This is information that is so general it sounds like a fact, but it isn’t.
  • Example: Many people believe milk is good for your health.
  • Just how many is many?
repetition
Repetition
  • People will often believe something if they hear it over and over again. It seems more believable the more times you hear it.
bandwagon appeal
Bandwagon Appeal
  • This means relying on what others are doing before making your own decision.
  • Example: All of the girls at school wear Ugg boots.
  • Everybody’s buying them and you’ll be left out if you don’t.
expert testimony
Expert Testimony
  • Famous people or someone you respect or like says the product is good and advertises the product.
  • Example: The “Got Milk?” ads all have famous people drinking milk.
citing statistics
Citing Statistics
  • Showing statistics or numbers makes a message look like it is based on fact. Statistics can be misleading.
  • Example: 200 doctors recommend Tylenol.
  • What if 2,000 doctors recommend Advil though?
emotional appeal
Emotional Appeal
  • Someone tries to scare you into buying the product. If you don’t buy it, something awful might happen to you.
  • Example: A commercial advertising a home security system will show a burglar breaking in while kids are playing.