ShapingOUR FUTUREtogether ACTION PLANonKotex Softina Public Sampling Conducted for Kimberly Clark January 2003
CONTENTS Project Description 3 Project Organization 5 Preparation 7 Report 9 Appendixes 10 • Fieldwork Process 11 • Recording Form 12 KC Approval 13
PROJECT DESCRIPTION • Technique: F2F intercept sampling, giving samples in one way to only target respondent going in or out location. • Product: Kotex Softina. • Target respondents: • Female white collar aged 22-40. • Student girls aged 19-25 • Other active women aged 18-40 • Number of samples given to each respondent: One sample per target.
PROJECT DESCRIPTION • Kind of public location, Area and Sample Size: • Kind of public location: • Offices • Universities/ Colleges/ Night learning centers • Entertainment locations • Women clubs, cultural houses, water parks, women aesthetic and sport centers, beauty salon, discotheque… • Shopping Centers • Hypermarkets/ Trade Centers. • Supermarkets. (Note: Hypermarkets/ Trade Centers are in top priority of doing sampling). • Areas & sample size:
PROJECT ORGANIZATION • Sample Size for each kind of location: Note: In each area, the sample size of each kind above may be shared together. • Quality Control: No back-check on Public Sampling The project quality will be controlled at sampling points. • Timing: 01 March 2003 – 12 March 2003
PROJECT ORGANIZATION 4. Location Frequency: • Offices: One office / 01 sampling session. • Schools: One school or center / 01-03 sampling session. Sampling sessions for classes in the morning, and/or in the afternoon, and/or in the evening. • At entertainment locations: One location two sampling days or session. Sampling at weekend is preferable. • At shopping centers: One location / 02 sampling days. Working time: from 10:00 to 20:00. 5. Staff & Uniform
PREPARATION I. K.C SUPPLY REQUIREMENT: 1. Samples, delivered on 26 Feb 2003 at following addresses: 2. Equipment, delivered on 18 Feb 2003 at 177/35 Nguyen Van Dau, Binh Thanh, HCMC: 3. Others, delivered at the latest of 26 Feb 2003 at 126D Phan Dang Luu, W3 Phu Nhuan, HCMC: • Product information for training. • Documents prove the quality and origin of the samples: Certificate of Origin, Certificate of Quality, legal transport documents for each area (i.e. Commercial Invoice or Internal Goods Issued notes stipulated by The Ministry of Finance, etc.)
PREPARATION II. MSV: 1. Recruiting 2. Training 3. Project announcement to Trade Services 4. Facilities necessary for fieldwork organization 5. Uniform transportation to area 6. Mapping system for fieldwork 7. Recording forms 8. Fieldwork organization
REPORT I. DAILY REPORT: 1. Time: 4:00 p.m. 2. Content: • List of conducted locations (updated). • Process of each area. • Any problems arisen. • Any information from consumers collected during fieldwork. II. FINAL REPORT: 1. Time: 07 after the last area completion. 2. Content: • Fieldwork Result. • List of conducted locations. • Any information from consumers collected during fieldwork. • Inventory Report.
APPROVAL The Active Plan is approved by K.C. Phan Ngoc Thuy