The Next Idea's Robert Ancill

1. The Next Idea's Robert Ancill A restaurant is a real, active company. Food is the product, but staffing and management also have a human element. To provide the emotional experience that keeps customers coming back time and time again, both must work in unison. Robert Ancill is regarded as one of the top restaurant consultants in the world and is a recognised expert on restaurants both domestically and globally. The Next Idea, a high-energy, innovative worldwide restaurant consulting and management group specialised in new restaurant concepts, re-positioning, cost effectiveness, restaurant franchising, strategy, and international growth, was co-founded by Ancill, who also serves as its CEO. Robert Ancill explains, "We're not the typical consultant. We won't merely release a report and wish everyone a good day. We go much further. Although food handling and staff training are important to us, presentation, atmosphere, and the overall experience—including the visuals, menu, uniforms, and staff-to-guest interactions— are actually what matter. The Next Idea has managed the global opening of over 89 new brands and 800 restaurants and cafés, ranging from fine dining to quick casual. According to Ancill, a large part of The Next Idea's success may be due to its distinct, human data-driven methodology. Human data has always been crucial, but it becomes even more crucial when working with struggling restaurants or establishments that ought to be performing better but aren't, according to Ancill. "If we diagnose improperly, we'll prescribe the incorrect medication, which will have terrible effects, therefore we must do it right. We frequently think that the client is more knowledgeable about their industry than we are, according to Ancill. "When they ask us to, we'll provide education. Data will be used to support our assertions. Some may argue that it is education, while others may argue that it is simply performing your job. That's how The Next Idea thinks, either way. The capacity to translate facts into tactical strategy is a more human skill than analysis, even though The Next Idea excels in this area.