4 Often Overlooked Aspects Of Sign Design

1. 4 Often Overlooked Aspects Of Sign Design You don’t have to be a trained graphic designer to design an effective sign. . .but it certainly helps. That’s why it helps to consult with a local sign design company in Bakersfield, CA. Here are four often overlooked aspects of sign design. 1. Design Is A Matter Of Taste And Sometimes Taste Is Regional. A Sign Design Shop In Bakersfield Knows What Works In Bakersfield. There are several practical advantages to having your signs manufactured locally (e.g., quick turnaround times) but there are also benefits to having your signs designed by a local designer. Local sign designers have a better idea of which designs will be effective with their neighbors. Furthermore, a Bakersfield sign designer will know how to avoid designs that are similar to other local brands and corporate imaging. 2. Not All Designs Scale Up Easily. Large Format Printing Is Required To Make Large Signs Look Good In Bakersfield. Just because a design looks great on paper or on a computer screen does not mean that it will look great as an actual, physical sign. Sometimes clients walk into a Bakersfield sign shop with what they think is a great design. While it often is a great design, there can be aspects that are impractical to be used on a real-life sign. Other times, the sign design doesn’t scale up properly. This is often because the sign company in question doesn’t have the necessary large format printing technology and techniques to

2. properly execute large signage. You should only work with a local Bakersfield sign company that does large format printing. 3. Rebranding Is Not Just About Looking Good; It’s About Sign Design That Says Something. Companies rebrand because they want to highlight a different quality of their brand. This can be difficult to do. How do you communicate that your Bakersfield business is professional without just putting those words on a sign? Sign designers know how to use fonts, colors, patterns, and materials to subtly convey the qualities you want to communicate. 4. Bakersfield Sign Designers Know How To Design Signs That Follow Bakersfield Rules. It’s not enough for a sign to look great and be on-brand. It must comply with ADA laws and regulations. Sign designers know how to design signs that comply with federal, state, and municipal ADA laws. Furthermore, some signs, such as large outdoor signs, need special permittance by Bakersfield City or Kern County governments, and local sign designers know how to apply for those permits. Bakersfield Signs And Graphics TM Signs and Graphics can design the perfect sign for your business, organization, or event in the Bakersfield area. To request a consultation, please contact us via our website or call 661.379.6545.