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Channel Levels and Intensive, Selective, Exclusive Distribution. Mital Patel Fall, 2008 MKTG 490. September 10, 2008. Metro Imaging in St. Louis, Mo., is the first outpatient imaging center in the nation to install Hitachi’s OASIS™ high-field magnetic resonance (MR) imaging system
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Channel Levels andIntensive, Selective, Exclusive Distribution Mital Patel Fall, 2008 MKTG 490
September 10, 2008 • Metro Imaging in St. Louis, Mo., is the first outpatient imaging center in the nation to install Hitachi’s OASIS™ high-field magnetic resonance (MR) imaging system • Metro Imaging has installed the new OASIS MR system to offer physicians and the St. Louis community access to the most advanced diagnostic imaging techniques currently available in the healthcare industry.
September 10, 2008 (contd.) • Hitachi Medical Systems America Inc. (HMSA) marketed the advanced diagnostic medical imaging system – a new product from Hitachi Medical Corp., Tokyo, Japan. • Metro Imaging, radiologist-owned and operated, has been providing outpatient diagnostic imaging services in the greater St. Louis area since 1994. • Article link
Hitachi Oasis A Patient's view in a typical MRI The unobstructed view from OASIS™
Hitachi Oasis • First High field open MRI • The OASIS combines unparalleled patient comfort with powerful technology to make patient exams as quick and smooth as possible. • Its imaging power is further boosted by an array of anatomically-specific receiver coils that allow advanced imaging applications ranging from vascular to orthopedic to women’s health.
Channel Level Hitachi Medical Corp., Tokyo, Japan.
Channel Level for Oasis Hitachi Medical Corp., Tokyo, Japan. (Producer) Segment 2 Hitachi Medical System of America (HMSA) (Distributor) Segment 1 Sale the unit and offer service and financing, package deal. (Dealers) Outpatient / Hospital (Buyer) Hitachi can be viewed as a: One Level Multiple Level Outpatient / Hospital (Buyer)
Intensive, Selective or Exclusive distribution • This product is Exclusive Distribution