REQUISITOS DE COMPRADORES Flores Exóticas. Part II: Export guidelines – diversifying markets Going East – Czech Republic case Why to venture into new markets Trade channels Existing and future opportunities Business practices Product marketing Delivery , payment , services.
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Part II: Export guidelines – diversifying markets
Czech retail market
West -European specialised importers
Colombian exporters supply Northwest European specialised importers, which re-export the products to the Czech market.
Czech mainstream importers
DIRECT SUPPLIES: POSSIBLE?
West-European mainstream importers
Main distribution flow
Secondary distribution flow
Colombian exporters supply Czech mainstream importers, which supply the Czech market.
(Colombia’s competitive advantage)
Heavy promotion is required for the realisation of sufficient demand for direct imports
(EU or UN standards) - www.codexalimentarius.org
Example of a supply calendar:
Good example: Frutierrez
How else to find potential buyers?
Interesting sources – Internet databases & marketplaces
meeting place for the international fresh produce industry.
leading B2B marketplace for the food industry.
online marketplace with the worlds’ largest database of the organic farming industry.
largest search engine for fruit and vegetablecompanies in Europe
Information sources: Eurofruit Magazine, Fresh Info
Contract example: International Trade Centre
Respect for legal arrangements
Cultural aspects – DOs and DON’Ts