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DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM

This document outlines the development of training materials for teaching golf tourism, based on interviews with key golf club personnel, including a Marketing Director, General Manager, and Maintenance Manager. Each role's competencies, key activities, knowledge areas, and skills are identified, emphasizing marketing, management, and communication within the golf tourism industry. The findings highlight essential teaching topics, such as the relationship between tourism and golf, excellence in service, and the organization of golf tournaments. These materials aim to enhance the skill sets of employees in the golf sector.

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DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM

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  1. DEVELOPING TRAINING MATERIALS FOR TEACHING GOLF TOURISM QUESTIONNAIRE TO GOLF CLUB EMPLOYEES

  2. MARKETING DIRECTOR (2 interviews) • PREVIOUS LEARNING • Degree in Business Studies • Master degree in Business Management • English • KEY ACTIVITIES • Management of the marketing team • Championships and events organisation • Attendance to fairs and events • Representation of the field with partners and customers. • 5 KNOWLEDGE AREAS • Marketing and promotion - English: high level • Search new clients and partners - Organisation of Events • Knowledge about golf, rules, championship - ITC, social media, .. • 5 SKILLS • Team management -Team work • Leadership and motivation -Mobility • Management skills: coordination, communication, .. with other areas. • Marketing profile

  3. MARKETING DIRECTOR (2 interviews) • JOB REQUERIMENTS Technical Competences • English • Marketing related national or international. Linking Tourism and Golf. Behavioural skills • Leadership - Motivations • Work in groups - Communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • Tourism and Golf: Relation between golf and tourism • Golf Structure: Global vision of Golf Club: management; internal organisation; maintenance; design; marketing;.. • Management skills. • Marketing of Golf Tourism. • INVEST IN COMPETENCES IN THE GOLF CLUB • English for all the employees • Team work • Communication

  4. GENERAL MANAGER (1 interview) • PREVIOUS LEARNING • Degree in Business Management and Administration • Master degree in Management of Golf Clubs • KEY ACTIVITIES • Definition of the Golf Club Strategy. • Management and control of the incomes statements. • Represent the Club with clients, in fairs, .. • Review of objectives • 5 KNOWLEDGE AREAS • HR Management • Marketing and Communication • Focus of Clients • Management skills • Languages • 5 SKILLS • Leadership - Capacity of planning • Knowledge of the subject - Conflict Resolution • Analytical skills on the target group

  5. GENERAL MANAGER (1 interview) • JOB REQUERIMENTS Technical competences • Marketing and communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • Introduction to the world of golf • Excellence in service • Organisationof golf tournaments • Maintenance of golf courses • Human Resource Management • Management Skills • Economic and financial management of institutions golf • Languages • New technologies applied to tourism • INVEST IN COMPETENCES IN THE GOLF CLUB • Languages

  6. GREENKEEPER-MAINTEINANCE MANAGER (1 interview) • PREVIOUS LEARNING • Industrial Engineer • Master degree in management of maintenance of Golf Clubs • KEY ACTIVITIES • Management of maintenance • Coordination of groups • Agreement with suppliers • 5 KNOWLEDGE AREAS • General maintenance - Environmental Management • Design and building Golf Fields- Golf rules • Hydraulic and irrigation process, Mechanic,.. • 5 SKILLS • Leadership • HR Management • Work in team • Communication • Marketing skills

  7. MAINTEINANCE MANAGER (1 interview) • JOB REQUERIMENTS Transversal skills • Languages • Work in Team • Communication • KEY ISSUES SHOULD BE INCLUDED IN TEACHING GOLF TOURISM • All the areas related with the Business but related to the needs established to each job post: General management and economic aspect Financial management Marketing HR Management ... • INVEST IN COMPETENCES IN THE GOLF CLUB • Languages

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